ion - best landing page software
ion - multipage post-click landing page experiences
ion - mobile optimized landing pages, microsites and conversion paths
ion - landing page testing of more than headlines and button colors
ion - moving fast and launching ideas without code or developers
ion - landing page targeting and personalization
ion - landing page software integration
ion - turning click throughs into breakthroughs

Resources

Adler Media

Lifting average conversion rates to 24% with message-matched landing pages.

Learning what potential students want even before they call.

"ion allows our boutique agency to outperform larger shops. We do more with less." –Cisco Adler, President, Adler Media Group

background

Adler Media Group is an online marketing agency based in North Carolina. They specialize in landing page strategy, pay-per-click management, and graphic design.

challenge

Adler Media Group President Cisco Adler recognized that his agency needed a way to quickly build landing pages. They were building websites, but wanted a more robust solution to offer landing page services to all of their clients. Landing page production

was slowing the Adler team down, and the added production costs were often too much for their smaller clients. To offer landing pages as part of their services, the Adler Media Group needed the ability to quickly make high-quality landing pages that were cost-effective.

solution

Adler Media Group discovered that with the ion platform they could do a lot more for their clients.

With ion, the Adler Media Group could quickly build sophisticated landing pages without code or developers in a fifth of the time it took previously took them. Thanks to the time that they are saving, they are able to leverage the ion platform to produce remarkable results for more clients.

increased speed and scalability

The Adler Media Group also assists Belmont Abbey College with their email marketing and landing page development. Before ion, their email marketing campaigns simply linked to a page on the college’s website, and the tracking and profiling was limited.

Now, with ion's platform, the Adler Media Group can quickly and easily create campaign or event-specific landing pages. In their email marketing efforts, the college links to specific landing pages and then segments prospective students based on what’s most important to them in a college experience. ion has also made it possible for the college to track the actions of web visitors throughout their landing experiences, which gives the admissions department a much better idea of what potential students want before they even get the student on the phone.

Linking to a specific landing page instead of linking to the college’s website lifted average conversion rates to 24%.

what’s next

Another perk of using the platform is console-wide reporting, which gives Adler Media greater insight into trends across their entire client base. This allows them to leverage overall trends, and often results in an earlier success rate for new clients.

"Thanks to the broad picture that ion provides across our client base, I can look at a new client’s business model and have a fairly sound strategy right off the bat", Adler said.

Adler has recently noticed that microsites are performing much better for clients with slightly more complex products, so they are looking forward to testing more microsites across their client base.

Download Case Study PDF

Landing Page Case Studies: B2B
Dell
Dell

“ion was a key enabler in our online lead gen strategy that resulted in a 10X increase in opportunities for our sales teams in a two year timeframe.”

DHL Express
DHL Express

“Going from a very low conversion rate to as much as nine percent, now, has really made a difference in our ROI.”

Paychex
Paychex

“We wouldn’t be able to report on the full scope of how much revenue and how many leads paid search is driving without both ion and Mongoose Metrics.”

Landing Page Case Studies: B2C
Genworth Financial, U.S. Life Division
Genworth Financial, U.S. Life Division

“Over the course of two years, ion has helped us increase our lead volume by 3,000%. We’re boasting a staggering 350% increase in digitally-driven revenue.”

American Greetings
American Greetings

“On Mother’s Day alone, the real-time change in traffic splits resulted in over $45,000 in incremental revenue. That’s revenue that would have been lost without ion’s actionable, real-time approach. We don’t continue to lose on any test—we auto-optimize as soon as we have significance.”

General Mills Canada
General Mills Canada

“With the flexible, reactive nature of the ion templates, I can modify and iterate landing pages on the fly which ultimately makes it so much easier to create targeted, specific landing pages.”

Landing Page Case Studies: Agencies
Axway
Axway

“Using ion’s platform to manage and test Axway’s PPC landing page program has helped Anvil save Axway over $100,000 per year, increasing their ROI by 291% (including services costs). Axway has seen a significant improvement in the number of leads and in the cost-per-lead since this program started.”

Closed Loop Marketing
Closed Loop Marketing

“The ion platform enables a continual cycle of innovation that allows our clients to maximize the return on their online marketing—I see it as a direct source of competitive advantage for them.”

Maggiano’s
Maggiano’s

Because the landing page converted users at such a high rate, Maggiano’s decided to put a link to it up on their website home page. Almost a month after the initial launch, traffic on the landing page is still converting at 65%.