Join ion's Director of Account Services, Mary D'Alatri, as she presents with customer Tom Berger, Director of Internet Marketing at Iron Mountain, at the 2013 SiriusDecisions Summit in San Diego on Wednesday, May 8th at 9:50am and 10:45am PST.
Big data is finally opening the door to the executive suite for a more hybrid creative-analytical method. The key question data raises is how do we use this data to not only know more about our customers, but to directly grow our business in significant ways? Iron Mountain found the answer when they teamed up with ion interactive to embrace testing and controlled experimentation as the new “operating system” of marketing. The answer to big data's potential is big testing.
Tom explains how Iron Mountain connected big data to big testing, resulting in big experiences and results — turning analysis into action. Learn how he:
1. Built a post-click marketing program leveraging data to increase conversions
. Fostered a culture of experimentation and testing from the top down
. Is using big data to drive actionable marketing for "higher elevations" of results
Click here for more information of this event.