ion - best landing page software
ion - multipage post-click landing page experiences
ion - mobile optimized landing pages, microsites and conversion paths
ion - landing page testing of more than headlines and button colors
ion - moving fast and launching ideas without code or developers
ion - landing page targeting and personalization
ion - landing page software integration
ion - turning click throughs into breakthroughs

Resources

Scott Brinker to Speak at Interactivity Digital in South Beach

ion interactive's President and CTO, Scott Brinker, will be speaking at the 2013 Interactivity Digital Conference on Wednesday, May 15th at 3:30 EST in South Beach, Florida.

His panel "Funneling Your Way to More Conversions," includes Angie Schottmuller, Chief of Conversion Marketing at Unbounce, and Phil Foriska, Director of Organic Search at Interactivity Marketing. Together, they will cover top conversion optimization strategies and provide how-tos for evaluating data to fine-tune those strategies down to a science. This session will be one you won't want to miss!

Click here for more information on this event.

ion & Iron Mountain: Customer Case Study at SiriusDecisions Summit

Join ion's Director of Account Services, Mary D'Alatri, as she presents with customer Tom Berger, Director of Internet Marketing at Iron Mountain, at the 2013 SiriusDecisions Summit in San Diego on Wednesday, May 8th at 9:50am and 10:45am PST.

Big data is finally opening the door to the executive suite for a more hybrid creative-analytical method. The key question data raises is how do we use this data to not only know more about our customers, but to directly grow our business in significant ways? Iron Mountain found the answer when they teamed up with ion interactive to embrace testing and controlled experimentation as the new “operating system” of marketing. The answer to big data's potential is big testing.

Tom explains how Iron Mountain connected big data to big testing, resulting in big experiences and results — turning analysis into action. Learn how he:

1. Built a post-click marketing program leveraging data to increase conversions 
2. Fostered a culture of experimentation and testing from the top down
3. Is using big data to drive actionable marketing for "higher elevations" of results

Click here for more information of this event.

In-Person Consultation with Jessica Collier at the Which Test Won - Live Event

Join us at the 2013 Which Test Won - The Live Event, May 8th - 10th. Learn how to improve your teams testing and conversion optimization skills with a one-to-one consultation with ion's Director of Optimization Services, Jessica Collier. 

Jessica will guide you through a 25-point best practices checklist for creating and evaluating conversion-focused post-click landing experiences. She will show you how to use these steps as a framework to ensure a comprehensive view of any landing experience, while incorporating a wide-range of best practices and strategically-sound tactics. Plus, she will provide you with actionable next steps for A/B and/or multivariate testing. 

Be sure to stop by and see Jessica. Schedule a session time today!

Click here for more information on this event.

Scott Brinker to Speak at Search Insider Summit 2013

Join our president and CTO, Scott Brinker, at the 2013 Search Insider Summit in Amelia Island, Florida on Tuesday, April 30th at 9:30am EST. His panel "Marketing Experimentation—From Data to Big Testing," includes George Michie, CEO at Rimm Kaufman Grop, and James Green, CEO at Magnetic. Panelists will discuss structured experimentation and debate challenges and best practices of search marketing and multi-channel experiments.

Click here for more information on this event.

ion interactive Attends B2B Content2Conversion Conference

ion interactive is sponsoring the 2013 Content2Conversion Conference in New York on April 22nd and 23rd. Join us at the event and gain key insights into managing the content lifecycle. Topical takeaways include:
  • Benchmark research on business executives’ content preferences
  • Mapping out a buyer framework based on your key objectives
  • Creating powerful content for SEO
  • Social media strategies
  • Cultivating a greater role in prospect’s discovery process
  • Implementing content-based nurture programs
  • Content for the complex sale

Click here for more information on this event.

Mary D’Alatri to Speak at Conversion Conference San Francisco

Join ion interactive’s Director of Account Services, Mary D’Alatri, at Conversion Conference in San Francisco on Tuesday, April 16th at 2:50pm PST, as she reveals how to get more bang for your paid search buck with optimized landing experiences!

Want to decrease your CPC, raise your quality score and get greater return on your ad spend? This session will unveil three of the easiest and most cost effective ways to boost your PPC and display ad effectiveness. You'll learn how to segment visitors so they hit the right page with the right content in the right format, how to target low funnel keywords to increase quality score and enhance relevancy, and how to increase the value of high funnel keywords through the power of conversion content marketing.

Click here for more information about this event.

Scott Brinker & Mary D’Alatri to Speak at Marketo Summit 2013

Join ion interactive’s president and CTO, Scott Brinker, as he keynotes at this year’s Marketo Summit in San Francisco, California. 

Also presenting will be ion interactive’s Director of Account Services, Mary D’Alatri, and Marketo’s Marketing Programer, Rick Siegfried. They'll give an in-depth session on the do’s and don’ts of landing page creation, deployment and optimization.

Click here for more information about this event.

Anna Talerico’s Virtual Session with Direct Marketing Day

Join ion interactive co-founder and EVP, Anna Talerico, as she presents at the third annual Direct Marketing Day @ Your Desk Virtual Conference & Expo — a one-day virtual event for direct marketers on March 14, 2013 at 3:30pm EST. In Anna's session, she will walk you through key steps that lead to better optimized landing pages.

Register for her session today!

Click here for more information about this event.

CMSWire’s Marketing Automation Tweet Jam with Scott Brinker

The Tweet Jam is fast approaching! On Wednesday, February 27th, CMSWire will be holding its second Tweet Jam of 2013. Scott Brinker, amongst other expert panelists, will be discussing how companies are building better Web Experiences with the help of Marketing Automation.

Click here for more information about this event.

Susan Delz to Speak at SearchFest 2013 in Portland

SearchFest 2013, Portland’s premiere search marketing and social media conference is set for February 22nd at the Governor Hotel.  Search and social media experts will ascend on Portland to attend multiple informative learning tracks, workshops and panel sessions designed to provide direct insight into the most up-to-date strategies and technologies. 

Susan Delz, Director of Account Development at ion interactive and a leading expert in UX, content and conversion optimization, will be presenting in a session titled “UX and Audience” along with Jonathan Coleman of REI and Nathan Isaacs of Seven G Media.

Click here for more information about this event.

Scott Brinker to Speak at PubCon Las Vegas

Join ion interactive’s president and CTO Scott Brinker along with Widerfunnel co-founder and CEO Chris Goward and Search Mojo president and CEO Janet Driscoll Miller at PubCon Vegas 2012 in Las Vegas on Thursday, October 18 2012 at 3:10PM PDT. 

In this session Scott, Chris, and Janet will reveal landing page optimization for online marketing campaigns, with a keen focus on landing page optimization techniques, tools, and strategies.

Click here for more information about the event: http://goo.gl/j6Pye

Scott Brinker to Speak at CreateTech in Los Angeles

Join ion interactive’s president and CTO Scott Brinker at the 4A’s Creative Technologies CreateTech 2012 conference in Los Angeles on Thursday, September 20, 2012 at 11:25 AM PDT as he potrays the “Rise of the Marketing Technologist” in today’s robust industry landscape.

Click here for more information about the event: http://goo.gl/7r4Yr

Mary D’Alatri to Speak at Conversion Conference Chicago 2012

Busting Barriers: How to Overcome Testing Program Obstacles.

Join ion interactive's Director of Account Services Mary D’Alatri as she identifies four common hurdles to landing page testing with present real-world examples of how to overcome them.

  • Learn where to start
  • How to get out of a testing rut
  • Testing in a multi-media world 
  • Building a long-term testing strategy 

Attendees will take away key strategies to overcome common testing hurdles and a roadmap to creating a testing culture within their organization. Real-world cases will be presented.

Conversion Conference Chicago will be held Monday, June 25 - Wednesday, June 27, 2012.

Click here for more information on the event: http://bit.ly/y7IKmr

Mary D'Alatri, Conversion Conference

Anna Talerico to Speak at Focus Roundtable on Improving Conversion Rates

ion interactive co-founder and EVP Anna Talerico will speak at an upcoming Focus Roundtable about improving landing page conversion rates. Designing, writing, and programming landing pages is an art and a science, and is considered the crucial conduit between website traffic and email submission (aka lead capture). In this roundtable the panel will discuss best practices on design, content, web form strategy, testing, and other tips to increase conversion rates.

Register here! 

Webinar

Scott Brinker to Speak at MarketingProfs Seminar

Scott Brinker, ion’s President and CTO, has been selected to speak at an online MarketingProfs seminar. Scott will discuss The Next Generation of Landing Pages: What’s New, What’s Hot, What’s Performing. In this session on November 10th at 12:00pm ET, attendees will learn:
  • How to embed and track Facebook, Twitter social conversions in your landing pages
  • How to harness Google Instant Preview to blow alway your AdWords competition
  • How to incorporate more interactivity to inspire visitor exploration
  • How to make the most of your landing page data (especially behavioral choices!)
Register today and learn how to keep you landing pages hot! 

 

Webinar