Breakthrough Beyond Landing Pages
There are seven capabilities that elevate the cliché landing page to something else entirely—an extraordinary user experience that looks better, works better and converts better than anything you've launched before.
Impress Instantly—Make Your First Impressions “Wow”
The click through is the first moment of truth in digital marketing. People judge the quality of your post-click experience within 1/20th of a second, and a great first impression will lift their perceptions of your brand for everything that follows. Don't save all your brand impact for your home page—give every landing page star power.
Our platform bottles the talents of award-winning web designers and developers into a drag-and-drop creative studio that lets anyone produce visually stunning post-click experiences in minutes:
- Make beautiful experiences with flexible templates tailored to your brand standards
- Use 60+ "quick start" pre-built experiences, from landing pages to microsites, mobile and more
- Drag-and-drop interactive content like rotators, lightboxes, layered content, and tabs on to any page
“We make things visually appealing—and very creative—and before ion‘s platform we were very limited.”— Centre for the Arts and Technology
Engage Deeply—Break Out of the Ordinary 1-Page Box
The typical cookie-cutter landing page is a dead end—a “take it or leave it” stand-off (and 98% of people leave it). Instead, stand out from the competition—warmly embrace visitors with more meaningful post-click experiences: microsites, wizards, web apps, and multi-page touchpoints. Give them choices to progressively engage with you in ways that best satisfy their interests.
Our platform was built from the ground up to easily produce and test multi-page experiences that flow seamlessly—not a bunch of separate pages duct-taped together:
- Launch multi-page post-click experiences as easily as single-page landing pages
- Add app-like functionality to your experiences with no coding or technical expertise
- Pass along the behavioral choices visitors make to marketing and sales downstream
“We launch and test pages in minutes and robust minisites within days.”— MarketingProfs
Experiment Boldly—Easily Test Big Ideas for Big Wins
You can only go so far testing headlines and button colors. Experimenting with bigger things—like alternate concepts, different offers, new page designs, and innovative audience segmentation—is how you really move the needle. Instead of merely rehashing your existing website, often a tricky proposition, safely launch bold ideas as independent new pages (still under your domain) where you can completely control the flow of traffic.
Our platform lets you comfortably test just about anything you can imagine, in a safe and controlled environment that lets you try big ideas without big risks or big integration headaches:
- Split-test any two (or more) post-click experiences against each other on each unique traffice source
- Apply multivariate testing to refine the optimization of the champions
- Achieve significant lift in your lead generation and customer acquisition programs—57% of ion customers report more than a 3X improvement in marketing performance
“ion‘s platform gives us incredibly fast speed-to-market and learning.”— American Greetings
Move Swiftly—Eliminate Bottlenecks and Empower Marketing
Agile marketing shortens the time-to-market feedback loop. Brainstorm an idea in the morning, launch it to the world that afternoon. Quickly see results and iterate improvements. Scale up winners as easily as dialing a knob. Avoid getting bogged down in dependencies on IT staff, web developers, or design resources. And empower anyone in marketing to do this.
Our platform enables marketers to quickly create and deploy post-click experiences that look like they took a whole team of experts to produce—but they can actually be created and launched by anyone in a matter of minutes:
- Monitor real-time analytics that immediately inform you of results and auto-optimize winners
- Scale up any post-click experience to handle millions of visitors with our high-throughput infrastructure
- Organize portfolios for multiple groups to share these capabilities without contention
“ion‘s platform give us the ability to optimize pages with real-time responsiveness.” — Western Union
Target Precisely—Deliver the Right Experience to the Right People
There are three keys to delivering highly relevant post-click experiences. Create specific experiences for specific opportunities. Leverage context and visitor profiles to dynamically personalize those experiences as appropriate. And respond intelligently to visitors‘ choices—both immediately and in subsequent interactions.
Our platform puts all three of these relevance capabilities at your fingertips, letting you apply the best of right-brain creativity and left-brain algorithms to deliver the right experience to the right people after every click:
- Efficiently manage hundreds or even thousands of context-specific experiences
- Apply rules to dynamically personalize visitor experiences without any coding
- Seamlessly exchange visitor profile data in and out of these experiences
“ion‘s platform was a key enabler in our online lead gen strategy that resulted in a 10X increase in opportunities.”— Dell
Play Nicely—Boost the Performance of Existing Marketing Software
Drive more leads to your CRM. Improve conversion rates on your email marketing and marketing automation programs. Test new hypotheses inspired by your big data analytics. Great post-click experiences help you generate more value from your other marketing software investments. Because all the back-office technology in the world doesn't matter if you can't deliver something irresistibly compelling to your audience.
Our platform does one thing better than anyone else—let you create and test brilliant post-click experiences that outperform the competition—and we‘ve made it easy to connect this capability to your existing marketing software:
- Configure highly flexible interconnections once and then leverage them everywhere
- Integrate with Salesforce, Marketo, Eloqua, Pardot, Aprimo, Act-On, Demandbase and more
- Rely on enterprise-class security and 99.99% uptime reliability
“ion gives us all the data we need to optimize our marketing spend from end to end.”— SurePayroll
Connect Everywhere—Captivate on Mobile, Touch and Desktop
Your best prospects may arrive from any device: desktop, laptop, smartphone, tablet, phablet, or a new form factor sure to emerge in the near future. At a minimum, you need to deliver good post-click experiences on all of them. But to be truly great, you can leverage their device as a signal of context—and tailor their experience accordingly.
Our platform makes it easy to create and deploy post-click experiences that shine on all devices, with the ability to easily add touch interfaces and apply geolocation features in any experience:
- Use device detection and geolocation to dynamically enhance user experience
- Provide app-like experiences and “touch” interfaces for smartphone users
- Engage responsive design templates to adapt content to many devices
“Different sources of traffic have completely different behaviors. With ion, it’s nice to be able to break out traffic by whatever you want.” — Paychex