B2B search marketers are faced with unique challenges. They must meet the needs of their distinct audiences, often explain complex products or services, and focus on the quality, not just quantity of their leads. In the webinar, “B2B Conversion Optimization: From the Search Query to the Landing Page”, industry experts Gord Hotchkiss of Enquiro & Anna Talerico of ion interactive explain how to improve the quantity and quality of B2B search conversions.
In this webinar we cover:
How to get out of the weeds and start addressing what’s going on in your buyer’s heads
Why you need to take a holistic approach to B2B search marketing
How ranking affects the CTR & quality of your clicks
What the information foraging theory is & why there needs to be a “trail” from the search query to the landing page
How to match the content of your ad & landing page with the intent of the buyer and their role
Eyetracking case studies: learn how people look at search ads & landing pages
And much more!