Turn your content into more leads, more brand and more revenue with six, proven, conversion-focused principles.
Put your content to work by making conversion a measurable goal. Take the six principles and go from being passive to active — from being generic to specific. That’s conversion content marketing.
Discover the R.E.A.D.Y framework and how you can use it to turn your click throughs into breakthroughs. Learn the 5 must-have elements of the best landing experiences. Evaluate your pages with more than 25 questions and use our checklist on your own pages to turn your click throughs into breakthroughs.
Use ion in tandem with your marketing automation solution for more leads, more branding and more revenue.
Integrating ion with your marketing automation solution can help you to generate results unlike anything that you could achieve singly. In this guide, you’ll learn how to leverage the power of ion together with marketing automation to create a wider variety of better experiences with less effort, more sophistication, greater insights and streamlined testing.
From templates to testing and everything in between, this jam-packed best practices manual contains 50 expert tips and strategies for building the best landing pages.
In addition, we’re revealing a trove of testing strategies, including which elements are most important to test on your pages.
With this guide, you’ll learn how to turn landing pages into a competitive advantage for your brand.
Start by building ad-specific landing pages that engage your target audience and discover how easy it is to edit your landing pages.
Learn how ion’s industry-leading landing page management platform can empower you with the tools that you need to create high-performance landing pages for your online marketing campaigns.
Discover a set of enterprise features advanced enough to match the most sophisticated integration and security requirements, and flexible enough to allow you to make the optimizations you need to adapt to changing trends in online marketing.
Find the best landing page solution for your organization
This 10-step guide was designed to walk you through the process of defining your organization’s needs, and to help map your requirements to the different capabilities of each landing page solution.
With this guide, you’ll be well-armed with the knowledge that you need to choose the landing page software that best matches both your requirements and your plans for the future.
Learn 14 ways to improve conversions on your landing experiences
One of the best ways to get more of your prospects to fall in love with your brand and turn into a sale or lead is through landing pages. A landing page is anywhere a user lands after clicking. Whether it’s a PPC ad, display banner, email or QR code that prompts someone to click on your offer, the page where that person lands after the click has enormous potential to influence the way they feel about you.
This workbook takes you step-by-step from creating landing pages to optimizing them for high-conversion. Learn strategies for testing, segmenting, and messaging success. We even included extra workpages for future use. Read the toolkit and start making high-performance pages today.
Landing pages can turn QR code scans into conversions! Learn why QR codes are a game changer for off-line marketing. Get tips on making QR code landing pages that “wow” your visitors. Discover the ten things QR codes need to succeed and start making memorable, conversion-ready landing pages today.
How are landing pages for large, enterprise-scale organizations different than those for smaller organizations? Get the guidance to address the five dimensions of enterprise landing page marketing and turn your size into an advantage.
Recent Google changes make landing pages even more important to your quality score. We break down what you need to know, such as why message match is now critical to your business. Find out what the latest quality score changes mean for your landing pages and what now defines a “good” landing page.
Get the strategic steps to ensure every click is optimized for conversion in this informative brief. Learn how to maximize every web interaction and capture highly qualified leads. B2B marketers are measured by the quantity and quality of the leads they generate for the sales team. Get the results your organization needs by following these 6 strategies.
The new importance of landing pages and their impact on cost-per-click (CPC) and click-through rate (CTR).
Our new 8-page strategy guide explores Google’s addition of instant preview in paid-search and its impact on cost-per-click (CPC), click-through rate (CTR) and position. By elevating landing pages to become visible before the decision to click is made, Google has changed the game. Landing page previews are now part of the user’s decision on where to click in a SERP. Download our new, free strategy guide and ensure that your paid search campaigns continue to perform.
Effective lead generation starts with a good user experience. The more specifically you can speak to your audience, the more likely they will be to engage and convert. Get our 10 tips on gaining higher conversion rates and reducing your cost per lead.
Everyday more users move more of their web usage away from their computers and toward their mobile devices. Are you moving with them? Get our ten tips for turning mobile marketing potential into mobile revenue.
Testing to optimize conversion rates is a mixture of art and science. Get our top 10 tips to effective online testing and find out what you need to yield powerful, profitable results.
When social is done right, it can pay off big. Learn how to seek out the moments when your audience is most open to your ideas and how to create something that they will want to associate themselves with – and pass on. These ten tips will show you how to turn your social marketing into revenue.
Make your best “first impression” and achieve the highest conversion rate at the highest ROI by following the 7 levels of landing page optimization. Learn the differences between Traditional, Enlightened and Strategic landing page optimization and why it represents the difference between uninspired marketing and visionary marketing leadership.
Typically, marketing programs are put into place, and considered successful if they meet planned goals. But these results don’t take into consideration what more could have been gained if the campaign was optimized to reach its full potential. In B2B marketing it is especially important that campaigns are optimized at in three distinct categories: pre-click, post-click, and post-conversion. Learn how to break down campaigns into these three critical areas and focus on optimizing each to maximize their full potential.
