As a co-founder, president and chief technology officer, Scott leads the company’s product development and technical operations from the firm’s Boston office. He has over 20 years of experience in developing and marketing commercial online services and software.
Before co-founding ion interactive in 1998, Scott was the managing partner of CyberOps, a web technology consultancy for clients such as Fujitsu, CBS Sportsline and Tribune Interactive. Prior to that, he was the president of Galacticomm, the leading provider of bulletin board system (BBS) software with more than 25,000 customers worldwide, including Boeing, Dell, Citibank, GE, Intel and Sony. He started his career as a young entrepreneur, creating early social media software and multiplayer games in the 1980’s, while operating the largest pay-for-play, dial-up online service in the southeastern US.
A passionate advocate of post-click marketing, Scott has written articles for Advertising Age, Adweek, BtoB Marketing, MarketingProfs.com and DM News. He is a regular contributor to Search Engine Land and MediaPost and frequently speaks at industry events such as SMX, SES, Pubcon and Search Insider Summit. He is a co-author of the book Honest Seduction: How Post-Click Marketing Turns Landing Pages into Game Changers.
Scott has a BS in Computer Science summa cum laude from Columbia University, where he graduated as valedictorian of his class. He also has an MBA from MIT, where he was a Sloan Fellow. He writes a personal blog on marketing technology, Chief Marketing Technologist.