All this talk about marketing apps recently has made us a little curious. We’ve shown off some of our favorite uses of marketing apps recently and praised the ones that we thought were the most creative. But that made us think… what are some of our personal favorites that we’ve used in our own marketing? We have our online post-click assessment, the landing page score and even a pricing calculator. But which one really has stuck out the most? Read More.Read More
Marketing, and all of the things that fall under it, have undergone tremendous change in terms of the role it plays in the business landscape. It used to be viewed as a “luxury” in the overall business plan, but as customers are becoming more vigilant and technology seeps into every nook and cranny of business — marketing has become a solid fixture within any successful roadmap. Read More.Read More Scott Brinker, Marketing Technology, Chief Marketing Technologist
Youtility is all about useful marketing that helps, not sells. It's the future of marketing, and we loved that his book covered so many of the very same principles that many of our customers use when crafting relevant, engaging experiences that provide intrinsic value. So we called up Jay and asked him to let us pick his brain more on the topic of Youtility. Here's what he had to say. Read More.Read More
Let's start a new week off right! Below are links to our five recent marketing apps posts. Enjoy our ideas and examples and see how marketing apps can help improve your digital experience.
- Marketing Apps: The end of the landing page?
- MINI Uses Marketing Apps to Create a Limited Edition Hardtop
- 4 Must-See Marketing Apps
- 3 Ways to Provide Youtility with Configurators
- 9 Engaging Marketing App Ideas [Infographic]
Over the past week, we've given you MINI's best use of configurators and voting, examples of some of the most creative and robust uses of all types of marketing apps, and how you could take those examples and use them to improve your brand's digital experience. We've talked about how Youtility can give your brand the advantage above the others. Now it's time for you to take matters into your own hands. Read More.Read More marketing apps, infographics
Three of my favorite examples of how brands are using configurators to provide utility. You know, Youtility! Read More.Read More marketing apps
Check out our roundup of our favorite uses of marketing apps from some creative companies that changed the way consumers experienced their landing pages! Take a look at these brands and take notes for your own use of marketing apps. Make 2014 the year that you improve your customer’s digital experience and increase those leads! Read More.Read More marketing apps
Why not make a stressful, intimidating situation a little less horrible and a little more fun? That’s exactly what MINI has done with car shopping - and all with the use of marketing apps. Read More.Read More marketing apps
Marketing apps are part of a new wave of digital marketing, one of deep engagement, interaction and utility. Content marketing overload is everywhere and it’s diluting efforts to the point that many are questioning its value. For the conversion optimization experts — people who have presumably staked the success of their careers upon the success of their landing pages — I’m staking my success on being able to convince you that “landing pages” can no longer be the basis for conversion conversations. Read More.Read More marketing apps
ion and customer, Kabam, win a gold ribbon in the "B2C PPC Landing Pages" category in the 2014 Which Test Won Online Testing Awards. Can you guess which version increased leads 17%? Read More.Read More A/B Testing, Landing Page Optimization, Testing, Case Study, Kabam, Which Test Won
One of my favorite tactics for Youtility are marketing apps — browser-based digital experiences designed for user interaction. Learn three ways to drive engagement and provide Youtility with calculators.
What the heck is a marketing app anyway? Join Anna Talerico and Jessica Collier for our Marketing Apps 101 webinar on Wednesday, January 29th at 1PM ET. Find out how to replace your landing pages with awesome app-like experiences. Read More.Read More Webinars Marketing Apps, Webinar
2014 is the year that compelling, intelligent, and integrated digital campaigns and thus experiences, will be mandatory. Not optional. Now is the time to go big or go home — deliver a fantastic, relevant, engaging, targeted, personalized experience. Period.
Do you think 2014 will be the year of the sophisticated digital experience? Read More.Read More digital experiences, marketing apps, trends, 2014, responsive landing pages
With digital marketing evolving faster and faster every year, what can we expect in 2014? In our "Digital Trends, Predictions & Action Items” webinar, Anna Talerico and Jessica Collier discuss the trends that will shape 2014. This webinar is loaded with practical action items to jump start your new year. Read More.Read More post-click marketing, digital experiences, trends, marketing
People love themselves.This is why online quizzes (What's your learning style? What's your personality color? What mixed drink are you?) are so popular. Put a self-rating quiz in front of someone and they will drop what they are doing to take that quiz. Quizzes are fun, easy and offer immediate payoff and satisfaction. So what mixed drink are you? Read More.Read More marketing apps, quiz, quizzes
This year, highly relevant, smart, user-centered creative really took a front seat that will carry through 2014 and beyond. Check out our take on the "Best of 2013" — a collection of blog posts designed to inspire better digital experiences and help you provide more value (and conversions) in the new year. Read More.Read More best of, responsive landing pages, Content Marketing
What's on my holiday list? Love and conversions. Two things that make the world go round. Read More.Read More 2013 Holiday Series
No drummers drumming, or even a partridge in a pear tree here, just 12 of the very best tips and tricks for creating and testing digital experiences that generate leads, enhance brands and drives sales this holiday season. Read More.Read More 2013 Holiday Series, Landing Page Tactics, landing page tips
'Tis the season to be shopping, and to be shopping smart! Although online shopping can be quite stressful and scary, apps can make online shopping a fun and entertaining experience. Read More.Read More mobile landing pages, Game App, Conversion Path, 2013 Holiday Series
We all know that giving is better than receiving. But what if there was a way to get someone exactly what they wanted? With segmentation experiences we show you how to make this happen. Read More.Read More Conversion Path, Landing Page Optimization, User Segmentation, 2013 Holiday Series