You know we are big believers in segmentation around here. Using strategic segmentation in your landing experiences is one of the main foundations of our post-click marketing best practices. Not just because it can help you boost your conversion quality & quantity significantly, but also because a segmented audience is 4x more valuable than an unsegmented one.
Here’s a gem of a quote from Bill Davidow, a VC and former Intel Marketing & Sales VP:
Segmentation lets Davids slay Goliaths.
There’s a great bnet blog post by Steve Tobak this morning on using market segmentation as a survival strategy.
You can start today on your landing experiences. You will boost conversions, lift lead/sale quality and collect valuable data on your audience that you wouldn’t otherwise be able to get.