Slay your competition with segmentation

You know we are big believers in segmentation around here. Using strategic segmentation in your landing experiences is one of the main foundations of our post-click marketing best practices. Not just because it can help you boost your conversion quality & quantity significantly, but also because a segmented audience is 4x more valuable than an unsegmented one.

Here’s a gem of a quote from Bill Davidow, a VC and former Intel Marketing & Sales VP:

Segmentation lets Davids slay Goliaths. 

One of my favorite blogs on this topic comes from Scott, and it’s on early segmentation. And there is a great article on it here on our site called “Segment Right After That First Click”.

There’s a great bnet blog post by Steve Tobak this morning on using market segmentation as a survival strategy.

You can start today on your landing experiences. You will boost conversions, lift lead/sale quality and collect valuable data on your audience that you wouldn’t otherwise be able to get.