There’s a wonderful convergence that’s happening between search marketing and social media marketing. Now, when you go to conferences such as SMX, you’re likely to have search sessions back-to-back with social sessions.
And so it happened that at SMX East earlier this month, as I was listening to a couple of great social media panelists right after my own presentation on landing pages, it struck me: the core principles they’re championing are very similar to what we’ve been advocating with landing pages.
This led me to write 5 Social Media Lessons For Paid Search Landing Pages that was just published on Search Engine Land:
Can you apply the spirit of social media to other marketing channels?
Here are five principles of social media marketing that can energize your landing page program:
Engage in specific conversations, not generic one-size-fits-all talk.
Embrace “constant content,” continually releasing new ideas out into the world.
Harness fast feedback to learn about your audience.
Open up a dialogue by asking relevant questions — and respecting the answers.
Champion transparency and authenticity over cleverness and technology.
Read the full article here.