Search Engine Land just published a new article of of mine, 8 Dimensions of Excellent Landing Pages. It’s a “how to” for taking a fresh look at your organization’s landing page capabilities.
Are your landing pages feeling tired? Is your conversion rate stagnant? Not quite sure what to try next? To re-energize your post-click marketing, it can help to step back and evaluate your approach from several different perspectives.
Here’s a quick exercise, the Landing Page Wonder Wheel — as in, “I wonder how to improve my landing pages?” — that can give you fresh inspiration.
The Landing Page Wonder Wheel consists of eight dimensions on which you rate your current landing page creative and management capabilities, on a scale of 1 to 10. A 1 means you’re not doing very well there, while a 10 means you may be the best in the world at it.
Read the full article here.