About 3 years ago, ion began the crusade for highly effective post-click marketing — otherwise known as conversion optimization. A few people were listening, & a few people were preaching, but most of the industry was still focused on simply how to get the click, not how to convert it.
2008 came along, and the market began to grow steadily. Compete Inc. declared that post-click is key to achieving significant ROI on online advertising spend. We grew at steady pace. And a few optimization vendors popped up here and there.
Then came 2009. Momentum roared, even with the world’s financial crisis. After all, conversion optimization is the best way to get the most revenue from the least spend.
Now, here we are in 2010, and conversion optimization has fully arrived. Post-click sessions are a standard part of marketing conferences, Search Engine Land launched it’s newest column, Conversion Science, and we’re welcoming new customers daliy.
Here are some recent blogs & articles that highlight this exciting time in the world of conversion optimization:
Bryan Eisenberg asks the question to ClickZ readers, and we’re answering with a resounding “YES!”
Rand Fishkin of SEOMoz.org thinks now is the time to launch a conversion optimization startup. Were we ahead of our time, or what?
In a follow up to Rand’s post, conversion optimization expert Raquel Hirsch of WiderFunnel describes how she’s witnessing the industry’s growing investment in conversion optimization.
Let’s revist the topic of momentum in a year, and see how far we’ve come. Onward ho ROI rockstars!