The Ultimate 2010 Landing Page Resource Guide
Around this time last year there were many predictions that 2010 would be the year of landing page optimization, and in many ways it was. Tim Ash kicked off Conversion Conference all around the globe, many surveys showed that marketers realized the value in optimizing landing pages for conversions, and well, we welcomed many new customers into the ion family.
Online marketers definitely showed strong support for adopting landing page programs to increase the ROI of their campaigns this year, which makes me edge-of-my-seat excited for next year. But don’t let me get ahead of myself … here’s 2010 in review!
Emerging landing page themes
Why CRO and SEO must work together
Seeking a streamy romance between CRO and SEO
What are the overlaps between CRO and SEO
Who is the Chief Marketing Technologist?
The case for the chief marketing technologist
Should your company have a chief marketing technologist?
Why marketing should run its own technology
Thought-provoking landing page blog posts
Why you should not ask, “how did you hear about us?”
How to optimize your landing pages for SEO-driven conversions
5 Reasons to use pre-conversion segmentation
Questions to ask before creating & launching a landing page
10 Ways to start testing landing pages … now
Quick ways to strengthen your e-commerce landing pages
Beginner’s guide to landing page analytics
10 useful tips for creating mobile landing pages
5 Tips for creating the right kind of landing experiences
Your landing page sucks! Here are 10 that don’t
Analysis of 50 sites to see what increases sales & conversions
Ultimate landing page pros Twitter list
Scott Brinker, president & CTO of ion
@chiefmartec
Brian Massey, the Conversion Scientist
@bmassey
Bryan Eisenberg, best selling author of several books including “Waiting for Your Cat to Bark”
@thegrok
Jeffrey Eisenberg, best selling author of several books including “Call to Action”
@jeffreygroks
Chris Goward, co-founder of WiderFunnel
@chrisgoward
Khalid Saleh, President of Invesp
@khalidh
Lance Loveday, CEO of Closed Loop Marketing
@loveday
Raquel Hirsch, co-founder of WiderFunnel
@raquelhirsch
Tim Ash, Chairman of Conversion Conference
@tim_ash
Oli Gardner, Director of Inbound Marketing at Unbounce
@unbounce
Jonathan Mendez, founder of YieldBot
@jonathanmendez
Charles Nicholls, founder of SeeWhy
@webconversion
Anne Holland, founder of whichtestwon.com
@AnneHolland55
Sandra Niehaus, VP of UX at Closed Loop Marketing
@SandraNiehaus
High-converting landing page case studies
Maggiano’s Little Italy super-charges the power of email marketing with landing pages
Infogroup USA skyrockets conversion rates with high-performance landing pages
American Greetings decreases cost per aquisition by 20%
SurePayroll makes landing pages as fluid as the SEM that drives traffic to them
Active LinkedIn Groups
Conversion Rate Optimization Pros
100% eCommerce Conversion Optimization
Online Marketing Best Practices
What would you add?
What would you add to this guide? Leave a comment below with a link or another suggestion and I’ll add it here.
Looking forward to closing out 2010 with all of you, and opening a new and exciting chapter together in 2011!