Around this time last year there were many predictions that 2010 would be the year of landing page optimization, and in many ways it was. Tim Ash kicked off Conversion Conference all around the globe, many surveys showed that marketers realized the value in optimizing landing pages for conversions, and well, we welcomed many new customers into the ion family.
Online marketers definitely showed strong support for adopting landing page programs to increase the ROI of their campaigns this year, which makes me edge-of-my-seat excited for next year. But don’t let me get ahead of myself … here’s 2010 in review!
Emerging landing page themes
Why CRO and SEO must work together
Who is the Chief Marketing Technologist?
Thought-provoking landing page blog posts
Ultimate landing page pros Twitter list
Scott Brinker, president & CTO of ion
Brian Massey, the Conversion Scientist
Bryan Eisenberg, best selling author of several books including “Waiting for Your Cat to Bark”
Jeffrey Eisenberg, best selling author of several books including “Call to Action”
Chris Goward, co-founder of WiderFunnel
Khalid Saleh, President of Invesp
Lance Loveday, CEO of Closed Loop Marketing
Raquel Hirsch, co-founder of WiderFunnel
Tim Ash, Chairman of Conversion Conference
Oli Gardner, Director of Inbound Marketing at Unbounce
Jonathan Mendez, founder of YieldBot
Charles Nicholls, founder of SeeWhy
Anne Holland, founder of whichtestwon.com
Sandra Niehaus, VP of UX at Closed Loop Marketing
High-converting landing page case studies
Active LinkedIn Groups
What would you add?
What would you add to this guide? Leave a comment below with a link or another suggestion and I’ll add it here.
Looking forward to closing out 2010 with all of you, and opening a new and exciting chapter together in 2011!