You’re ready to start testing your landing pages, great! …Where are you going to start?
Here are 10 quick ways you can begin testing right away:
- layout - keep the same content elements (forms, images, videos, etc.), but move things around.
- content- experiment with different content elements (tabs vs. no tabs, still image vs. video, 1 call to action, versus 2, bullets or no bullers)
- copy - change your messaging, headline and body, experiment with bullets and so on
- images - experiment with people (male vs. female, group vs. individual, looking left vs. looking right), products, animals, charts, etc.
- buttons - test with different colors, copy, size and placement
- experience - play with the feel of a page (multi-step vs. one page form, microsite vs. landing page, tabs vs. columns, etc.)
- form fields, steps, and processes - experiment with the number of fields, columns, tabs, number of steps, navigation and so on
- geolocation - test with providing local content such as mentioning specific city names and showing images that reflect the city the visitor is in
- behavioral targeting - keep this simple: given second time visitors different information than you gave them the first time (obviously they’re interested if they returned, now give them something different to convert them)
- content substitution - offer visitors different images/copy/content based on their search terms
It’s hard to boil the science of testing down to a single list, but you gotta start testing somewhere and the list above should jump start you. We can’t wait to hear about your first successes, so be sure to tweet at us and let us know how the testing is going!