If you test landing pages, then you’ve probably felt the landing page rush. The exhilaration of seeing your results pour in. The joy of your testing platform telling you “Bing! you’ve reached statistical significance’.
You haven’t started testing yet? Well, you know that rush of energy you got as a kid from eating a few pixie sticks?
How about the boost you got this morning from drinking a venti caramel macchiato? Why not infuse your landing page strategy with a little sugar as well? A hyperactive plan might be just what you need to increase your conversions and lower your costs.
When you start testing you will find it’s just as addictive as sugar without the bad side-effects. You will start with one small test to see how it works, and soon after you will find yourself creating and testing hundreds of experiences just like our customer, American Greetings. Before they started using LiveBall to optimize their landing pages, they had just one landing page test running. Within three months of using LiveBall they had 40 pages up and running, and now they have well over 1,000! But of course, it’s not about the pages, it’s about the improved conversions and lower cost per conversion.
So what makes landing page optimization so addicting? It’s actually seeing how a page is performing against another page, in real time. It’s knowing with certainty what works, and what doesn’t. It’s the ability to blend art and science and eliminate guesswork.
With landing page optimization, it’s not ‘set it and forget it’ and it’s not ‘one and done’. It’s a process of testing, analyzing and repeating that is key to results. It’s a good thing that landing page testing is so fun, and so addicting. So add a little sugar to your plan and get going!