eMarketer released a recent study that shows in Q2 2010 click rates were down but conversions were up! News like this is exactly what we like to hear.
“Conversions were up substantially, both on an annual and a quarterly basis, with 43.3% of clicks resulting in a website conversion and 6.9% in a phone call.”
If you’re not part of the growing group of companies who are increasing their conversion rates, let’s talk about why. Here are some questions to ask yourself to evaluate your online advertising strategy:
- Is your ad copy optimized?
- Are you using landing pages?
- Are you using campaign landing pages for each traffic source?
- Are you continually testing your landing pages?
- Are you finding actionable data from your tests that help you optimize for conversions?
- Are you experimenting with different landing experiences (landing pages, microsites, conversion paths)?
If you answered no to any of these questions, I would suggest starting with the first point to which you said no.
All of these components are important to increasing your conversions. And they all work together to do it.
Having one landing page, running one or only experimenting with one landing experience type won’t give you the skyrocketing lift you’re looking for.
What have you done to increase your conversions so far this year?