It’s Summer Friday in our office which means we get to spend the last hour of the day hanging out with other ionians doing fun activities.
Each department has the opportunity to plan out one summer Friday — this week it’s Anna and Justin’s turn… and they’re being sneaky. We received an email from them that said “details to come upon departure.” What could it be?! Where are we going?! Stay tuned for pics on the ion Facebook page as we all discover what surprise is in store.
In the mean time, check out these five great online marketing reads of the week:
Top 11 E-Commerce Usability & Optimization Resources | Baymard Institute
Partially biased because this list does include the blog you are reading now; however, completely agree with all of the other great resources listed. Grab these feeds and stay up to date on all the latest trends in UX and conversion optimization.
Recap of Tim Ash’s recent presentation at the Conversion Leaders Summit. Great points for new conversion optimizers, and a solid reminder for those who have been in the game a while.
This post suggests having “fresh eyes” or even “outside of the marketing department” eyes look over your landing pages for a new perspective. Of course, we would add - have lots of new eyes look over your landing pages and suggest changes through testing results!
Communicating ROI | BtoB Mag
“The holy grail is marketing’s contribution to closed business.” — Brian Kardon, CMO of Eloqua. Great post detailing the need for marketers to “speak the language of revenue and sales.”
The Pros and Cons of Link Begging | Wordstream
This posts asks whether link begging is a workable strategy or just a bad idea. Larry Kim of Wordstream offers advantages and disadvantages and leaves the final decision up to you.
What great blog posts did you read this week? Share a link with us in the comments!