Fantastic 5: Online Marketing Reads of the Week

It’s Friday already? Wow, where did this week go? I’ve been reading through some interesting new marketing reports, a few of which I’ve listed below that I think you may like.

Oh, and we recently did a webinar on the Power of Post-Click Marketing. Flip through the slides if you missed the webinar or want a refresher!

Report: Marketing Wisom for 2011 | Marketing Sherpa

MarketingSherpa released their marketing wisdom report which is compiled of tips and lessons from marketers who want to share their successful strategies from last year.

Marketer tools fall short for campaign optimization | BtoB Mag

Forrester recently put out a report showing that marketing decision makers feel that current tools aren’t advanced enough for campaign optimization. What do you think?

How to track content marketing lead conversions | Mongoose Metrics 

Mongoose Metrics offers three ways to convert leads from your content marketing efforts using web analytic and phone tracking data.

The what, why and how on low search volume keywords | PPC Hero

Caleb writes about what you should do when Google brands some of your keyword phrases as low search volume, and suspends you from using them in AdWords.

Report: Bing-Yahoo Missed Opportunity for Marketers | MediaPost

A new Search Market Report shows that paid spend is increasing, and that the Bing-Yahoo integration provides an interesting opportunity for online marketers. The article suggestions developing and testing new ad creative/copy for Bing-Yahoo, and watching their conversion rates carefully.

Hope you all have a great weekend. And don’t forget to tweet me links to your favorite posts @ioninteractive!