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ion - moving fast and launching ideas without code or developers
ion - landing page targeting and personalization
ion - landing page software integration
ion - turning click throughs into breakthroughs

Resources

Progressive Profiling: Who, What & Why?

Who can use progressive profiling?

  • Marketing managers driving prospects to landing pages from email marketing campaigns
  • Must be passing lead information into a CRM and or marketing automation system (Eloqua, Marketo, etc.)


What is progressive profiling?

  • Using landing page forms to build lead profiles and qualification over time
  • A few multiple choice questions are asked on the landing page each time a lead returns for nurture fulfillment
  • Helps build relationships with prospects during nurture process

 


Why is progressive profiling important?

  • Reduces number of form fields on initial conversion point, increasing lead conversions
  • Builds valuable prospect profiles for sales
  • Allows for scoring and qualification
  • Surfaces HOT! leads
  • Progressive profile forms convert up to 75% of visitors
  • Progressive profiling is easy in LiveBall

 

Interested in learning more about progressive profiling in LiveBall?
Tweet us @ioninteractive or call 561.394.9484.

Strategy, What can LiveBall do? email landing pages, email marketing, progressive profiling

Published on January 24, 2012 by Jessica Collier.

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