While others are discussing their politics, we at ion have been discussing their landing page strategy. There’s an important lesson to be learned from the presidential candidates regarding the role of landing page optimization in your overall campaign strategy. In a recent study, we identified landing page optimization wins and losses in both of the candidate campaigns race to the election.
ion’s study provides a detailed view into each candidate’s overall landing page strategy and spans social media, email marketing, search engine marketing, and mobile device integration.
It was a tight race on the landing page scorecard, but there’s a clear winner. Check out our latest infographic now and see what campaign wins ion’s landing page optimization review.