Santa Claus is Coming to Town...with Dynamic Keyword Targeting

It’s mind boggling that Santa is able to deliver all those toys within a single night! We, unfortunately, just aren’t capable of such “magic” when it comes to delivering a relevant landing page experience to every visitor.

With over 100’s of keywords directing visitors to your landing pages, it’s relatively impossible to create unique pages for each keyword. Of course we know we should, but as with many things, it’s easier said than done. Right?

Well then perhaps the best gift I can give is to inform you that you CAN create unique landing pages for each keyword with very little effort on your part. Dynamic keyword targeting is as close to “magic” as we’re going to get.

In these examples, Intuit Payroll provides a customized experience for different, but related, search terms.

 

 

With the right landing page platform you can create one basic template, and then extend it with dynamic headlines, content, and even images to ensure that it is relevant to the audience that lands there. Your visitors will be filled with joy to land on a page that contains similar keywords and messaging as the source that led them there in the first place.