Over the past few days I’ve received many “thank yous” from companies I have either purchased from or subscribed to throughout the year. But end of the year customer appreciation while “nice”— is not enough. Why not thank your visitors every day of the year?
3 Quick tips for creating a valuable and thankful post-conversion experience on your landing pages
- Create next steps. They converted, now what? Positioning relevant post- conversion content is important. Consider a “what to expect” or an arsenal of tools to keep them engaged with your brand once they’ve completed the call- to-action.
- Guide the post-conversion experience. Don’t leave a new lead hanging, guide them. Far too often, we expect a lead to come to us, wait for them to bubble to the top, or compel themselves toward the sale. The reality is that if you can seduce them to engage, keep them engaged with a relevant and meaningful experience that takes them from visitor to deal.
- In addition to providing additional, supporting information and resources to continue engagement with your brand, dynamic content insertion allows you to add post-conversion personalization. In this example, iomega uses my first name and company name to customize my thank you page.
As we all learned early in life, “thank you” is one of the most important phrases in the human vocabulary. In the new year resolve why not resolve to thank your visitors every day of the year?