No surprise here—we love social media marketing at ion. We’re passionate about optimizing ROI, and really enjoy talking about it and getting to know smart marketers like you. Based on our years of managing social media campaigns, here are 4 tips for B2B social media marketing success that you can put into action immediately.
1. Be Human
How many times have you heard the saying, “People don’t buy from companies, they buy from people”? Well, it’s true, and social networks really allow your prospects and customers to get to know the people and faces behind your organization. So, post photos of your team, talk about what’s going in the office—not just from a business standpoint, but from a personal standpoint as well. The more emotionally connected your audience feels to your organization, the more likely they will be to buy from you.
2. Develop Meaningful Relationships with Your Ideal Customer
Twitter is the perfect opportunity for you to pinpoint your ideal customer and begin to develop relationships with them. Ask them questions, invite them to events, retweet their content. The best part? So few companies do this well, so if you do, you will have a huge advantage over your competition.
3. Monitor Keywords
I really love Twitter, not just because it allows me to develop meaningful relationships with our audience, but also because I can monitor, in real-time, the conversations our audience is having. One of the best ways to do this is to set up notifications for key terms that your potential prospects many tweet, such as your competitors’ company names, pain points, and more. This allows you to follow highly relevant Twitter users, and engage in meaningful conversations when it makes sense.
4. Integrate Conversion Points
Engagement, likes, and tweets are nice. But conversions are where the ROI is. Make sure to introduce conversion points, such as webinar and white paper offers, within your social media campaigns. Simply direct anyone you are engaging with to a targeted, socailzed landing page where they can get your content. That way, you can give your highly engaged audience an easy opportunity to become a lead (and hopefully, a customer!).
Has social media marketing driven results for your organization? Let us know in the comments below.