Welcome to week six of our six-part blog series entitled “Best of A/B Testing.” This Tuesday, we are showcasing “before” and “after” landing pages created in LiveBall by Anvil Media for Axway.
Can you guess which version increased conversions 17%?
Results: Did you guess version A? If so, congrats! Version A increased conversions by 17%, helping to save Axway over $100,000 per year and increase their ROI by 291% (including services costs).
The process: The Anvil team utilized both the A/B and MVT testing features in LiveBall to find the winning landing page. Starting with A/B testing, a winner landing page “master template” was determined. As the pages began to receive a high volume of traffic, Anvil conducted real-time, multivariate testing to find the best combination of colors, call-to-actions, headlines and trust elements.
Interested in hearing the full story? Read More.