Mobile marketing is skyrocketing in popularity. Just about everywhere you go, you see people on some sort of mobile device, communicating with the rest of the world while on the go. With so many opportunities through mobile, you better make sure your landing pages are also mobile-ready. If they’re not, you might be leaving money on the table.
When it comes to developing and effectively using mobile landing pages, consider some of these tips and resources for making mobile work for you.
Building Effective Mobile Landing Pages
1. One Finger Functionality Test
The old saying is “keep things simple.” Nothing’s more simple than using the one finger test for your mobile landing pages. If your visitor can use just one finger to interact and navigate your landing pages using their mobile devices, you’re golden.
This doesn’t mean any extras, like zooming, pinching or other extra work beyond using just one finger. If you make your visitor work too hard on your mobile landing pages, chances are they’ve already bounced out to another site.
2. Mobile Landing Pages Should Just Work
Your landing pages need to give your visitors what they need, when they hit your page. If you rely on additional extras, like flash, there could be issues that frustrate them to leave your landing pages.
When it comes to mobile landing pages, ensure you have everything in check. That means aligning your delivery with content providers that understand mobile and deliver it right. This will ensure your pages work on any device – from Apple to Android, your site needs compatibility. It’s not only a conversion optimization basic; it’s a marketing basic.
3. Short Forms for Mobile Landing Pages
Do you find long forms on landing pages a pain? Imagine those on mobile landing pages. On a mobile device, users are on a mission and if they must fill out long forms on their smart phone, the frustration factor will get the best of them and add to your abandon rate.
When it comes to mobile landing pages, think short forms. Yes, gathering information is crucial, but only get a few fields and then move the user on to more important tasks.
4. Test, Test, Test Those Mobile Landing Pages
Others and myself preach it here on a regular basis: you must test your landing pages to get the maximum return on your investment - this is no different for mobile.
Test everything from messaging to images and positioning. Early testing helps find issues that make a big difference later on. When your mobile landing pages bring in more revenue, while reducing spending, you know you’re doing it right.
5. Use Analytics to Build Mobile Landing Pages
One method that helps your conversion optimization efforts is to scrutinize analytics, using an analysis program that tracks mobile users, such Liveball. By looking at the stats and figuring out the behavior of those users with mobile devices, you have what you need to optimize your landing pages.
Do More for Your Mobile Landing Pages
The above are just a few tips to get you going on landing page success on the mobile space. To find these and other tips and resources that make mobile landing pages work for you, check out our free guide: Top 10: Mobile Landing Page Tips.
After you read it, let us know what tips you plan to implement in your marketing mix!