It may sound silly, but it’s good to know what kind of tester you are — kind of like your testing personality type. Just as investors have varying profiles and risk tolerance, so too do online marketers in testing roles. Organizations also tend to have testing profiles — predispositions or cultural norms that affect planning, documentation and reporting.
We’ve found that marketers exhibit characteristics that ultimately push them towards being rock stars, pragmatists or purists — and often combinations of all three.
Are you a testing Rock Star, Pragmatist, Purist or a combination?