We all get stuck in fashion ruts and routines. Whether it’s a certain outfit, haircut or even a shade of lipstick, once we find something we like and that works for us we tend to stick with it. It’s important to know what works well on you, but it’s also important to keep testing new ideas too. Styles change over time, and even the most classic pieces are slightly tweaked and modernized too.
It’s the same story with landing pages. Although your favorite landing page template might be getting great results, you’ll never know if a new makeover idea could have even better results unless you test it out. Plus, unlike your hair, landing page makeovers that don’t meet your expectations can quickly revert back to your tried and true style. Here are some landing page makeover ideas to test.
Landing Page Design Makeover Ideas
Button color – Whether it’s your call-to-action button, the button to start a video or any other button, the color does mean something. The right button color will make your landing page design pop and it will pull your visitor’s attention towards the action you want them to take.
Images – There is so much you can test when it comes to images. Should you include people in your images or not? Does it make a difference if you show a man or a woman? Whatever images you decide to try out keep two things in mind. First, make sure that the image is high quality and secondly make sure the photo is relevant to the message on the rest of your page – even if that pet is really cute!
Video – Try spicing up your landing pages with video. Instead of just using static images, video can make your landing pages feel more interactive and lively. Test different positions on the page, messages and lengths to see what works best.
Font – Ever been to a landing page that used an ugly font? Yeah, you know what I’m talking about. Comic Sans, anyone? For your makeover, be sure to use a stylish and readable font; not one that will want to make your visitors run for the hills!
Text color – As long as it’s readable (big caveat!), don’t just settle on dull and boring font colors for page elements like headings and your call-to-action that you really want your visitors to see. The right color can make these elements really stand out from the rest of the page.
Above the fold – You want to make sure that your most important stuff is ‘above the fold’ (i.e. they shouldn’t have to scroll down). If your visitor doesn’t immediately see what they want and how they can get it, they are less likely to stick around. Test which page elements matter most in convincing more of your landing page visitors to convert.
Distractions – You didn’t just spend all of this time on your new landing page makeover to let your visitor’s attention get distracted by extraneous links, sidebars and navigation. Your conversion action should be the only ‘head-turner.’ If other page elements are taking attention away from your conversion action, test taking away extra links and test adding new design elements that bring more attention to your conversion action with implicit and explicit visual cues.
Makeovers are fun and when done right they can boost your conversion rates!
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