Multivariate Testing Success Stories
Ever wish you could find the perfect combination of landing page elelments that boosts your conversion rate? Well, we’ve got good news for you. Multivariate testing is a great way to test several page elements like different headlines, images and call-to-actions in hundreds of different random combinations on one landing page.
Here are three case studies that we hope will help convince you to start using multivariate testing. Click on the company name to read the whole case study.
American Greetings creates innovative social expression products and they were looking to both decrease their cost-per-acquisition and increase their conversion rates. Through testing they accomplished both of their goals and more. On Mother’s Day alone, a real-time change in traffic based on test results resulted in over $45,000 in incremental revenue. That’s revenue that would have been lost without testing and real-time analytics!
2. TEKsystems
TEKsystems is an IT recruiting agency and they needed a lower cost-per-conversion on their PPC ads. Anvil Media used LiveBall’s MVT and A/B testing featues to help decrease TEKsystems cost-per-conversion by more than 50%!
Closed Loop Marketing, an online marketing agency, uses LiveBall to create and test landing pages for their clients. For their client, Blurb, they launched an aggressive testing plan that included both A/B and MVT and nearly doubled Blurb’s conversion rate.
We love seeing the great conversion lifts our customers get from using the code-free multivariate testing tools that are part of the LiveBall platform! If you are a LiveBall customer and aren’t using multivariate testing, give us a call and we’ll help you get started.