In this second edition guide to landing page optimization, you’ll find thorough case studies with before-and-after results in addition to new and updated information concerning the dynamics of web site usability. Landing Page Optimization details the steps for preparing all types of content for testing: how to interpret results, recognize the seven common design mistakes, and much more.
The new second edition:
- Features fully-updated information, including detailed case studies about the effects of landing page optimization on real-world companies.
- Demonstrates how to use Google’s Website Optimizer tool: what to test, how to prepare your site for testing, the pros and cons of different test strategies, interpreting results, and common site design mistakes.
- Provides a step-by-step implementation plan, and gives advice on getting support when you need it
- Even includes a Google AdWords gift card!
Be sure to check out Landing Page Optimization on Amazon today, and let the testing begin!