Engaging Calls-to-Action for Enhanced Landing Page Optimization

In a previous post, Is Your Landing Page a Closer, we discussed ways to make your landing page a closer for more conversions.

Today, I want to touch on increasing the chance of a closing landing page with ways to use call-to-actions to boost conversion rates and reduce your bounce rate. 

Keys to Landing Page Conversion 

• Use “you” and “your” – For higher converting calls-to-action in your landing page, I’ve always looked at using personalization, without making the page sound robotic. That’s where the words “you” and “your” come in. I’ve seen more conversions come through with these words than those without them.

• Right words – The right words say a lot to convert visitors. If you go to a page and see words such as: “If you like this, please register,” what would you do? You might convert and might not.

Instead, use words that are bold and assertive and have you take action, not something indecisive. For example, “Register for this event to learn more.”

• Ask questions – Another way to add personalization and grab a visitor’s attention is to ask questions. The right questions can touch on pain points and even attract responses for answers to those questions. 

Re-assess and employ landing page optimization testing with some basic questions. Then, move to advanced questions and do some A/B testing to see what works best for your landing pages.

Close With Landing Pages

It’s not just a matter of putting up a page, you need to optimize with different elements, including your call-to-action. Don’t just settle on one; test and try new and different things to see what makes those conversion rates rise.

What goes into your call-to-action? What landing page optimization techniques do you use? Leave us a comment and let us know.