Demise of the Facebook Landing Page

With the introduction of Timeline, Facebook landing pages have taken a backseat to other platform functionalities. How do you cope? The transition to the Timeline layout has created oppturtunities for businesses to manufacture more organic landing pages. It is not the end of an era for the Facebook landing page, in-fact, it’s just the beggining. 

Facebook Landing Pages Move Over for Timeline

Here are a few things to concentrate on, instead of the initial page of your Facebook presence.

• Generate great content – In the aftermath of Timeline, businesses wonder how this will impact their social lead generation. After all, many relied on Facebook landing pages and now that’s gone with the wind. Well, I’ve got an idea: Put out great content.
  
  Yes, instead of worrying about the lemon you were dealt, take the opportunity to put more effort into your content marketing on Facebook. Create the content your fans want and give it to them. 

• Engage – Facebook landing pages are gone, yes, but the need for engagement with your fans hasn’t. That means you need to not only put in great content, you need to engage with your page’s fans. If you were relying too much on your Facebook landing pages to do work for you, now it is time for you to start the conversation. 
  
  Try things like adding catchy headlines to photos, setup a social media contest or come up with a great offer to promote on your Facebook page. 

• Show up on the radar – Although Facebook landing pages gave you a single place to boost lead generation, it wasn’t the key to getting noticed on Facebook. To show up on the Timelines of people and get more fans to share your content, you have to work at it. 
  
  To do that, stick to a schedule of, yes, great content. To do this consistently, you need to look at creating a social editorial calendar and sticking to it on a regular basis. If you don’t show up consistently, your Facebook insights will show more “unlikes” and you’ll stop showing up on fan’s Timelines. That means less chance of spreading your message.

The End of Facebook Landing Page is the Beginning

The end of Facebook pages doesn’t signal the end, but rather the beginning. Instead of focusing on apps and ways to improve a landing page, focus on improving your content, engagement and showing up more on your fan’s Timelines. Then, you will see how Timeline is just another sign to keep moving forward with your marketing efforts.

What did you do when Facebook landing pages went away? Leave us a comment and let us know!