“We all get a chuckle out of clever marketing during the Super Bowl, but how many of those ads actually succeed after the show’s over? Here are four ways to ensure that solid advertising seals the deal.” — Anna Talerico, EVP and co-founder, ion interactive
In Anna Talerico’s recent Fast Company article, she explains how to create red-zone campaigns that have a lasting effect on your target market.
When Congressman Allen West’s office announced he was launching a new online way to reach his constituents, it meant another high-profile customer for Boca Raton software company ion interactive.
West engages Boca software company to reach constituents on the Web
… marketing needs to lead its own technology because technology has become core to what we do as marketers.
Marketing Smarts Podcast: Why You Need a Marketing Technologist
Over the past year, a third generation of landing pages has emerged—let’s call it Landing Pages 3.0—that incorporates ideas from content marketing, social media marketing, HTML5 interfaces, marketing automation, and the explosion of mobile marketing.
Scott Brinker, ion’s President and CTO, explains what’s defining the wave of new innovations in landing pages and the must-have elements for your pages.
Landing page optimization is not an easy topic to discuss, especially with reluctant colleagues. You can explain custom landing pages, A/B tests and increased conversion rates, and many will reply with a stifled yawn.
Anna Talerico, ion interactive Executive Vice President, and two other optimization experts share seven tactics for building support for your landing page testing programs.
Landing Page Optimization: How to start optimization testing and get executive support
The task of the landing page is to give the gorilla the banana right away.
ion interactive Executive Vice President Anna Talerico shares her advice on creating landing pages for lead generation.
Marketing technology can’t live in IT anymore. It’s time to own up to our brave new digital world.
ion’s President and CTO, Scott Brinker, discusses the increasingly intertwined relationship between marketing and technology.
…While many people include social sharing buttons on their pages, few of them track their usage. But to optimize something, you need to measure it.
Scott Brinker, ion’s President and CTO, explains how to track social conversions step by step.
It may not have received much fanfare, but this is a huge change for post-click marketing. Until now, PPC marketing and landing page optimization were separated by a gap: the click.
ion’s President and CTO, Scott Brinker, discusses the impact of Google Instant Preview on post-click marketing.
Can conversion optimization also learn something from social media marketing? The answer is yes. In particular, one key lesson: people prefer dealing with other real people.
Scott Brinker, ion’s President and CTO, shares ideas on how to make landing pages more social.
What Can Social Media Teach Us About Conversion Optimization?
“We want to give you the right page to make you happy. When you’re comfortable, you buy things,” said Justin Talerico, ion’s chief executive officer.
Justin Talerico, ion’s CEO, talks about landing pages, crafting persuasive, online web experiences, and how to run a business.
He [Justin Talerico] said he also advises companies to be open to change and to listen to their customers. “We let them have a voice in everything we do, and it strategically guides the business,” he said. “Listening is how we got here in the first place, and we continue to do it. They won’t tell you everything, but if you listen hard, they’ll tell you enough to put you on the right track.”
ion’s CEO, Justin Talerico, being interviewed by Julia Patel of the Sun Sentinel about being listed in the Inc. 500 fastest growing companies list.
Boca-based ion interactive: company honored as one of Inc 500s list of fastest growing companies
We’re incredibly fortunate to play a role in one of the largest transformations of a profession in the history of modern business: the shift from “old marketing” to “new marketing.” …Yet in the frenetic rush of executing in our warp-speed world, it’s easy to lose sight of the significance of the future we’re forging.
Scott Brinker, ion’s President and CTO, shares three thoughts on the art and science of conversion optimization.
But the world is changing fast. Marketing is now inundated with new software applications that are suddenly critical to its mission: web analytics, e-mail marketing, bid management, search engine optimization, social media monitoring, marketing automation, conversion optimization, behavioral targeting, and more. How these solutions are selected, configured, operated and connected to each other has a big impact on marketing’s performance.
A new breed of ‘marketing technologist’ is emerging. Here are 3 reasons IT should give them control, by Scott Brinker for InformationWeek.
Your online traffic is like a mixed fruit basket, similar in many ways, but also very different.
Marketing to a mixed basket is difficult—how can you possibly know the right image, message, tone and offer that will appeal to anyone & everyone? This task becomes much more manageable when you group similar people together into segments.
Anna Talerico offers advice on how segmenting visitors can increase your conversion rates.
While presenting Tuesday at Pivot Conference, Scott Brinker, president and CTO of ion interactive, explained why he believes organizations should take the next step toward digital proficiency by fostering a new breed of executives — the chief marketing technologist.
Erica Swallow reviews Scott’s presentation at Pivot Con.
Read Should Your Company Have a Chief Marketing Technologist?
We have entered a Golden Age of marketing technology. There are now thousands of software applications built for nearly every aspect of marketing. We have more choices, with more capabilities, at more attractive economics, than ever before.
Here are three reasons why marketing executives should reconsider such a laissez-faire approach to technology.
ion’s President and CTO makes the case for why your company needs a Chief Marketing Technologist.
Five Palm Beach County companies made Inc. magazine’s Inc. 500 list of the nation’s fastest-growing companies.
ion interactive is listed as the #202 overall fastest growing private company, the 19th fastest growing software company, and the 8th fastest growing company in south Florida.
Check out Palm Beach County companies make fastest-growing 'Inc.' list
A dozen South Florida firms made Inc. magazine’s annual list of the 500 fastest growing small companies in the United States.
ion interactive is listed as the 8th fastest growing private company in south Florida, the 19th fastest growing software company and the 202nd fast growing company overall on the Inc. 500 list.
In part one of this article
, which appeared in the August 5 editon of eM+C Weekly, I dicussed how optimizing your landing pages for conversions through testing and analysis can skyrocket your marketing return on investment, and offered five tips to help you get the budget you need for these tasks from upper management.
This week in part two, I discuss five key conversion optimization players in your organization who — when working together — will help your conversion rates soar, as well as best practices around conversion optimization testing.
Anna Talerico provides helpful advice on how to put together a conversion optimization team.
Read How to Skyrocket Your Conversion Rates and Generate Better ROI, Part 2
