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BtoB iPhone Marketing Q/A with ion CEO

[iPhone users] come to the table in a more … purposeful state of mind,” Talerico said. “In a way, they’re easier to convert. But you make them harder to convert if you give them an experience that’s subpar.”

BtoB Online’s Amy Syracuse wrote this article after an iPhone marketing question and answer with ion CEO Justin Talerico.

quotes BtoB Magazine

Published on May 27, 2008 by Susan Delz.