Conversion Optimization Is The New SEO Featured in Search Engine Land
Conversion optimization extends beyond a single page. SEO usually avoids breaking up content into multiple steps. However, you may find that multi-step landing pages convert better, because they engage respondents in a mutually productive dialogue and facilitate segmentation (they’re also called “conversion paths” for a reason).
SEO has been and will continue to be important, but there’s a new, big player on the field vying for your attention: conversion optimization. What is the ultimate goal for new this player? To take the traffic that’s coming to your landing page, and move users beyond the initial click. Scott Brinker’s Search Engine Land article, “Conversion Optimization is the New SEO” explains the similarities and differences between SEO and conversion optimization, and shows you why both are important.