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Should your company have a chief marketing technologist? on Mashable

While presenting Tuesday at Pivot Conference, Scott Brinker, president and CTO of ion interactive, explained why he believes organizations should take the next step toward digital proficiency by fostering a new breed of executives — the chief marketing technologist.

Erica Swallow reviews Scott’s presentation at Pivot Con. 

Read Should Your Company Have a Chief Marketing Technologist?

Coverage

Published on October 20, 2010 by Kristina Allen.