A 2009 Omniture Conversion Survey showed that 78.5 percent of companies don’t offer personalized content even though eight out of 10 sites collect the kind of visitor data that could be used for creating personalized experiences. Hyper-targeted messages can skyrocket content relevancy and increase conversions, so it’s a shame more companies aren’t taking advantage of it.
There is a simple, effective way to start offering a more personalized content experience, without a lot of bells and whistles. Offer segmented pages for your campaign traffic. While offering personalized messaging for organic traffic is virtually impossible, when it comes to campaign traffic it is not only possible, it should be priority.