ion’s web-based software creates and tests the web’s most effective landing experiences.
Responsive Landing Experiences with Speed, Flexibility & Power
It’s the difference between getting in market or waiting on the sidelines. The ion platform creates and launches persuasive, differentiated post-click experiences fast—without code, developers or designers. It’s freedom to innovate—way beyond landing pages.
- Minutes to launch—creating and testing extraordinary experiences
- Flexible, professional design—built-in quick-start best practices give you a solid foundation within a flexible drag-and-drop interface
- Multi-page, mobile and more —launch mobile-optimized responsive experiences, microsites, multi-page paths, or anything else you can dream up
- Engaging interactivity—exciting, responsive interactive rotators, accordions, tabs, videos and social ready-made widgets give you designer-quality polish
Targeting and Personalization
The ion platform seizes the big data opportunity to use past behaviors to influence the future. Use externally-passed or internally-generated profile data to change the user experience in real time. Change little things like headlines or huge things like forms or even entire experiences—and everything in between. It’s the power to turn big data into even bigger results.
- Point-and-click logic—use data to your advantage with 33 targeted conditions triggering 27 personalizing actions
- External or internal data—leverage third-party data from PPC, marketing automation, data append technologies and behavioral data from within the ion platform
- Progressive profiling—build user profiles over time, asking for only the information you don’t yet have—reducing visitor friction and improving results
“With the ion platform, I can try everything easily–without IT–I have total control.”— SurePayroll
A/B and Multivariate Testing (MVT)
Automated, real-time testing can alter the outcome of your programs as they’re happening. Test bold post-click alternatives in seconds with our point-and-click A/B testing interface. Use MVT to experiment within pages with equal ease. Bold testing produces bold results and ion lets you test anything and everything without code, analysts or developers. Experimentation takes you way beyond landing pages.
- Unlimited A/B/n testing—test as many alternative post-click experiences as you like, all with point-and-click speed and ease
- Intuitive multivariate testing (MVT)—easily run full-factorial MVT experiments within your pages using our simple, direct content interface
- Statistical confidence—select your preferred confidence level from 80-99% and automatically or manually optimize your tests
“On Mother’s Day alone, the real-time change in traffic splits resulted in over $45,000 in incremental revenue.”— American Greetings
App-like Mobile Experiences
Mobile is taking over the digital world. Users expect an app-like landing experience on every device. Responsive design—optimizing for touch, tablets, smart phones and modern desktop browsers is a core value of the ion platform. Every user expects an extraordinary, device-optimized post-click experience—and ion enables you to deliver.
- Layout optimization—automatically personalize page layouts based upon the device sensed by the platform
- Explicit content optimization—optimize forms, images and more based on the user’s device
- Responsive design—the ion platform accommodates advanced responsive web design specifications to give every page universal device appeal and performance
“Because the landing page converted users at such a high rate, Maggiano’s decided to put a link to it up on their website home page. Almost a month after the initial launch, traffic on the landing page is still converting at 65%.”— Maggianos
Enterprise-class Security, Reliability and Scalability
Post-click first impressions are business-critical touchpoints. Prospects need to feel confident in your brand in order to give you their data. ion takes this responsibility seriously.
- Landing page traffic, storage and user scalability—a single ion console can support 10,000-10,000,000 unique visitors per month—with unlimited admin users
- Sensitive data—AES 256-bit encryption and sensitive data expiration are examples of features included in the ion platform to help maintain data security
- Tier 1 facilities—our relationship with our colocation provider Rackspace dates back to 2007 and includes a track record of 99.99% uptime
“Previously, we had a tool, but no solution. Now, we have a tool and a solution.”— Western Union
No marketing technology platform is an island. The overall success of your digital marketing is at least partially dependent on the communication between your upstream and downstream systems. That’s why our platform architecture is open and successfully integrated with a wide array of tools and platforms. Interoperability to take your results far beyond landing pages.
- Common integrations—a wide variety of traffic providers, marketing automation tools, data append services, call tracking and CRM providers are commonly integrated with ion
- Code-free integrations—many touchpoints within our platform can exchange data with other systems without code or help from developers
- Code injection—our platform enables specific injection of code at many levels and integration points including global script and scriptlet libraries; campaign and page-specific script injections and more
“We wouldn’t be able to report on the full scope of how much revenue and how many leads paid search is driving without both ion and Mongoose Metrics.”— Paychex
Support is a mindset more than a task for us. Our team is built from marketers who can speak to more than the technical ins and outs of landing pages. ion support works tirelessly to ensure that our customers are successful using the platform. You have direct email and phone access to online marketers who know the platform and speak your language. That’s the team you need to drive your results beyond landing pages.
- Included email and phone support—every ion customer gets the pre-launch handholding, training and post-launch support resources they need to be successful
- Smart launch—getting off on the right foot, fast, is what our smart launch service is focused on—ensuring that your setup is right and launched fast
- More help if and when you need it—our services team is made up of marketers, designers, producers and analysts—all ready to help you throughout your platform subscription
“I’ve worked with a lot of vendors before, but I always find the most important part is the support. Without this, even a cool tool is useless. Your team has delivered well above and beyond any expectations I had.”— Open Universities Australia