100 editions of The Beat: Behind the scenes of our interactive marketing newsletter
As you probably know, one of Rock Content’s main goals is to provide relevant content for marketers and brand owners. We’ve been doing this for over ten years through our blog, social media, courses, and other content formats like Rock Content Magazine and Marketing Backstage. Two years ago, we decided to deliver not only high-quality […]
From Meta to Cara: Where Artists Reclaim Their Creative Freedom
The recent news that Meta is using our public posts to train their Artificial Intelligence (AI) models left many of us with an unsettling feeling, especially the artists. Seriously, imagine being an artist in this AI-driven world. If you’re an artist, you might feel a bit uneasy with some AI advancements. Not because you think […]
Reddit: Why You Should Keep an Eye on This Ever-Growing Platform
Discover why Reddit is the go-to platform for real-time insights and discussions. With a unique community-driven structure, Reddit offers a space for users to explore diverse topics. Learn how the Google-Reddit deal enhances its influence and what it means for marketers in our in-depth analysis.
Sitemaps: A Comprehensive Guide to Enhancing Your Website’s SEO
You went through the trouble of building your website in the first place. Now, you want it to work for you. Most of a website’s success stems from attracting users in the first place, and for that, you need to do well with search engines. When people use Google, you want the search results to […]
Ecommerce Tools: 19 Best Options to Drive Sales This Year
The right ecommerce tools can streamline the process of managing your store and connecting with your customers. Get to know some of today’s most efficient options in this comprehensive guide.
Interactive Product Demo: The Selling Power Behind the Strategy
A good interactive product demo is an impactful way to interest consumers in your best products. Here’s a closer look at what today’s marketers need to know to get them just right.
Google Shopping Ads: How to Use Them Effectively to Boost Your Sales
Google Shopping Ads can be an effective option for boosting visibility and attracting paying customers. Here’s what marketers need to know about how to leverage Google Shopping ads for maximum results.
Side Banner or Fixed Banner? How I Increased Our CTR by 50% by Changing the Banner’s Position on the Blog
In 2023, Rock Content’s Marketing team implemented a testing routine to foster a Growth Hacking perspective among its members, encouraging them to create hypotheses for improvements and test them. All of this, of course, followed a reliable, data-based method. I’m not a UX expert. Despite having taken statistics classes in college, analyzing data in a […]
Insights from Cannes Lions 2024: Trends, Innovation and Inspiration
Check out the highlights from Cannes Lions 2024! Learn about the latest trends, cool innovations, and creative ideas that are shaking up marketing. Find out how AI, diversity, and new campaigns can inspire your next project and make your marketing even better.
How to Add Interactive Calculators to Your Content Marketing Strategy
In today’s competitive digital landscape, businesses must employ innovative strategies to engage their audience and drive conversions. One highly effective approach is the inclusion of interactive calculators, such as mortgage estimators or banking calculators, within their content marketing strategy. Interactive calculators are logic-driven experiences that address specific problems for the target audience, captivating users by providing […]