Emotional Narratives: Four Brand Videos That Do It Well
A recent report suggests that content marketers are rapidly expanding beyond conventional content, with the use of videos as content on the rise. The Content Marketing Institute and Marketing Profs’ report “B2C Content Marketing: 2015 Benchmarks, Budgets, and Trends – North America” discovered that 74% of content marketers say they use video to reach their […]
Contextualization: Using Your Imagination to Improve Your Content
What does it mean to contextualize? The Business Dictionary describes it as the ability to formulate an idea the helps define a concept. Contextualization is a long word that describes a simple skill – being able to understand why something happens and how to make it relevant to a specific audience. It is a technique used in […]
Top Four Easy Ways to Create Interactive Content
With an already vast pool of content growing deeper every day, it can be very difficult to reel in your audience for more than a brief few paragraphs; sometimes all it takes is a change in bait. According to some telling data collected by ChartBeat’s, Joshua Schwartz, most readers only make it to the 60 […]
How to Create Content Your Customers Will Share on Social Media
It’s a question every marketer has asked themselves at least once since implementing social media into their content strategy; how can I create content my customers will share? There is no step-by-step guide and the answer often varies depending on your target audience, but there are several standard practices that can seriously boost your number […]
Choosing the Right Keywords for Your Project
Developing a list of keywords is one of the most important steps in helping your company’s website rise to the top in Google and other search engine results. These magic words and phrases make it possible for customers to find your business on the internet. Keywords are the foundation of search engine optimization (SEO), which […]
Tips On Using Vine For Content Marketing
For some brands, trying to fit all of their information into a 500-word blog post is complicated enough, never mind a six-second video. However, brands brave enough to attempt the Twitter-owned video app, Vine, are seeing great success from it as a form of marketing. A Content Marketing Institute and Marketing Profs’ report discovered that […]
Creative Advertising: How to use Hydrophobic spray
As society’s blinds continue to close on traditional advertising, brands have to be creative to retain consumer interest, and what is more creative than an ad that only appears in the rain. A study conducted by Infolinks in 2007, revealed that 86% of consumers ignore banner advertisements and cited suspicion that these figures would only […]
How to Promote Your Work After Signing a Non-Disclosure Agreement
So you’ve decided to become a freelance writer. You’ve spent some time honing your craft. You’ve found a few clients, and you’re starting to get paid by those clients. Now you want to show the world just how good you are, so you decide to share a piece you’ve written with your friends on Facebook. Not […]
Tips for Setting Deadlines for Your Freelance Writers
Setting a reasonable writing assignment deadline is a balancing act to get the best possible content in the least amount of time. The sooner you get quality content back the earlier you can run it through editorial channels and get it online or in print, but if you set a deadline that’s too far in advance it’s possible […]
10 Principles of Social Media Marketing for Optimization
Harnessing the power of social media marketing can boost your customer base and audience in a dramatic way. However; even some experienced content managers and content writers forget the basics in today’s lightening fast marketplace. Understanding the fundamentals of social media marketing remains a vital key to developing a highly effective strategy. Keeping these 10 […]