Where Do You Get Your Ideas?
There are typical questions that people ask professionals in most fields. I am a writer and one of the side benefits of being a writer is that you always get asked this question: Where do you get your ideas? I recently read a wonderful essay by author Neil Gaiman whose answer to that question is: I make […]
5 Visual, Social Media Travel Content Marketing Wins
What better way to persuade someone to book a trip than to take them there using compelling photos and video? Storytelling lends itself to capturing the allure, emotion and first-hand experience of journeying to places near and far. That’s what makes travel content marketing ideal, yet powerful. After all, travel is such a word-of-mouth activity […]
Outlining vs. Freewriting
If you’re looking for the best approach to writing, the bad news is that there are no objective answers. The only advice that’s pretty much universal is to read a lot and to write a lot, and even there you’ll find writers who aren’t bad at writing news stories and blog posts, but who haven’t […]
Kickin’ It Old School: 5 Still Relevant Marketing Techniques from the ’60s
In marketing, we often find ourselves chasing the latest trend. But why not take a break for a moment and instead cast our eyes towards the past? The advertising industry saw significant upheaval throughout the 1960s, which in turn paved the road for many of our modern content marketing techniques. 1. Courting the Youth Demographic Prior to the 1960s, […]
Premature Congratulation Syndrome, and How It Kills Your Momentum
I have developed a terrible habit in my writing of late. When first I put pen to paper, as it were, I maintain a laser-like focus that cannot be interrupted even by the scent of bacon on the stove. It has been said that I write as though the Four Horsemen of the Apocalypse are […]
Want to be a Medical Writer? These 4 Top Websites are For You
For those of you just getting started as a health care or medical writer, finding accurate and timely health and medical information online can be challenging. I’ve put together a few of the best websites with health information that is accurate, current and well-written, primarily by medical professionals as the voice of authority. Web MD The […]
Do You Brainstorm or Think Tank? How Personality Type Affects the Creative Process
Have you ever wondered why your creative abilities sometimes flourish and sometimes seem non-existent? While factors like health and sleep affect the brain’s functionality, personality type also dictates which factors help or hinder creativity. Extroverts and introverts draw energy from different situations, and they use distinctive thinking processes. For freelance writers or professionals working in any field, […]
Cognitive Complexity: The Science of Overcoming Writer’s Block
Writer’s block is inevitable when relying on words as a source of income. If you are an article writer, then you can relate to the pressure of a blank screen and a looming deadline. Your head feels congested and the stress of the deadline makes your muscles tense. Your current state of mental stagnation is threatening […]
Content Writing for Cosplay
What once was the purview of geeks and nerds has become mainstream fantasy play for young adults worldwide. I am talking, of course, about cosplay, the act of dressing up in a costume of a well-loved (or love-to-hate) character from literature, movies, or television. Many of these characters are in the fantasy genre, including classic books […]
Where Do You Rate on the Creative Writing Scale?
Creativity comes in all shapes and sizes, from a masterfully created visual work of art to an interactive video game with no holds barred. Words also hold their own when it comes to creative entertainment: think about the last oral presentation or speech that had an impact on you, or a well-written best seller that […]