Basic lead data is information typically collected via a lead form — things like name, email address, and phone number.
Core Data is descriptive, behind-the-scenes information automatically collected when a respondent visits an ion experience. You can learn more about Core Data here.
Query string data is information passed to ion via a query string on the URL — such as UTM or other source tracking parameters.
BASIC LEAD DATA
ion field name
description
sample data
core?
FirstName
First name
John
no
LastName
Last name
Smith
no
EmailAddress
Email address
john@example.com
no
Phone
Phone number
617-555-1212
no
Fax
Fax number
617-555-1212
no
ContactPreference
Method by which respondent prefers to be contacted
email
no
Title
Job title
Marketing Technologist
no
Organization
Organization or company name
ion interactive
no
WebSite
Website URL
ioninteractive.com
no
OptIn
Opt-in to receive email
yes
no
Address1
Address line 1
101 Main Street
no
Address2
Address line 2
c/o ion interactive
no
Address3
Address line 3
Floor 15
no
City
City
Cambridge
no
State
State or province
Massachusetts
no
Province
Province
Ontario
no
Country
Country (full name)
United States
no
ProductInterest
The product a respondent expressed interest in
Blue Widget
no
ION CORE DATA
GEOLOCATION
ion field name
description
sample data
core?
GeoCountry
Respondent’s country location with 99% accuracy
US
yes
GeoCity
Respondent’s city with 70% accuracy
BOSTON
yes
GeoDomainName
Respondent’s domain name with 75% accuracy
COMCAST.NET
yes
GeoRegion
Respondent’s region/state with 75% accuracy
MASSACHUSETTS
yes
ION PORTFOLIO, CAMPAIGN, CREATIVE
ion field name
description
sample data
core?
PortfolioID
Unique numeric ID automatically assigned to each portfolio
59
yes
PortfolioLabel
Label you assign when adding or editing a portfolio
My Portfolio
yes
CampaignID
Unique numeric ID automatically assigned to each campaign
194
yes
CampaignLabel
Label you assign when adding or editing a campaign
My Campaign
yes
PathID
Unique numeric ID automatically assigned to each creative
826
yes
PathLabel
Label you assign when adding or editing a creative
My Creative
yes
ION TRAFFIC SOURCE
ion field name
description
sample data
core?
SourceID
Unique numeric ID given to Traffic Sources opened in your ion console
515
yes
MediaName
The category selected when adding a traffic source in your ion console
Email
yes
VehicleName
The sub-category selected when adding a traffic source in your ion console
Newsletter
yes
TrafficSourceLabel
The URL the respondent clicked on to visit an ion creative
https://myurl.com
yes
TrafficSourceDesc
A description that can optionally be added when opening or editing a traffic source
Quarterly newsletter link
yes
CORE ENGAGEMENT
ion field name
description
sample data
core?
Converted
Y (for Yes) or N (for No) value that indicates if the respondent is marked as converted
Y
yes
ConvertedDate
Timestamp that reflects when a respondent converted (central time zone)
03/08/2018 22:36:35
yes
FirstContact
Timestamp generated when a respondent first visits a creative (Central time zone)
6/22/2017 4:24:20 PM
yes
LastContact
Timestamp generated when a respondent last visits a creative (Central time zone)
6/22/2017 4:24:20 PM
yes
FirstPrimaryTag
First tagged element a respondent engaged with
Question 1
yes
SecondPrimaryTag
Second tagged element a respondent engaged with pre-conversion
Question 2
yes
Tags
All actions labeled via assigning tags in your creative or using ion’s external tag script
The number of tagged elements a respondent engages with in the creative they visit
3
yes
NUserResponses
The total number of times a respondent has visited any ion creative managed in your console
11
yes
NVisits
The number of times a respondent has visited a creative using the same traffic source
5
yes
UNIQUE IDENTIFIERS
ion field name
description
sample data
core?
RespondentID
A unique, sequential numeric value that is assigned to each respondent upon visiting an ion traffic source URL
1234567
yes
UserID
A unique, sequential numeric value that identifies someone who has visited your ion experiences. Whereas the RespondentID is unique for each traffic source, the UserID will remain the same across visits to different traffic source URLs to tie the visitor data to a single person.
12345
yes
OTHER
ion field name
description
sample data
core?
UserAgent
Identifies the client software originating the request
Mozilla/5.0 (iPhone; CPU iPhone OS 10_3_2 like Mac OS X) AppleWebKit/603.2.4 (KHTML, like Gecko) Version/10.0 Mobile/14F89 Safari/602.1
yes
IPAddress
Respondent’s IP address
12.34.567.*
yes
Referrer
The URL that referred the respondent to your traffic source URL
https://www.facebook.com
yes
Grade
Grade assigned to a respondent based on advanced rules that move the grade value up or down as they navigate through your creative
C
yes
UserTimelineUrl
Link to timeline showing visits to all experiences, data collected across those experiences, as well as Sell-Side insights
https://myurl.com
yes
Note: IP address will always be presented with some octets anonymized with an asterisk (*).
QUERY STRING DATA
ion field name
description
sample data
core?
[custom]
Information passed to ion via a query string on the URL — such as UTM or other source tracking parameters
email
^where key = utm_medium and query string contained “utm_medium=email”
no
If you select an ion Basic/Core Integration, you may need to create a limited number of fields in your target platform to receive these data points. The team here will collect the technical details needed, set-up and thoroughly test the integration. If you seek a more robust integration that includes Dialogue Data garnered from interactive content, a Global Dialogue Data or an Experience-Specific Dialogue Data solution could be a better fit. To learn more, please contact your Account Manager to get the ball rolling!
Ion Interactive is a powerful and scalable platform to create interactive content at scale and launch code-free quizzes, calculators, assessments, infographics, landing pages, and other interactive formats in just a few hours.
