{"id":124,"date":"2023-04-06T16:15:29","date_gmt":"2023-04-06T16:15:29","guid":{"rendered":"https:\/\/obo.zoj.mybluehost.me\/?p=124"},"modified":"2023-10-11T07:37:08","modified_gmt":"2023-10-11T07:37:08","slug":"what-is-interactive-content","status":"publish","type":"post","link":"https:\/\/ioninteractive.com\/ionacademy\/what-is-interactive-content\/","title":{"rendered":"What is interactive content"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\">Content marketing is defined as \u201ca marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a target audience \u2014 with the objective of driving profitable customer action.<\/p>\n<cite>CONTENT MARKETING INSTITUTE<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Interactive Content<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video_fit_container\"><iframe loading=\"lazy\" title=\"What is interactive content.mp4\" src=\"https:\/\/player.vimeo.com\/video\/815378161?dnt=1&amp;app_id=122963\" width=\"960\" height=\"540\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>Interactive content is the key to getting what you really want out of your digital marketing strategy, but a true understanding of what it is or isn\u2019t is crucial.<\/p>\n\n\n\n<p>Contrary to static material, <strong>interactivity leads visitors who reach your page to feel like the protagonists in their own journey<\/strong>, a powerful influence on their relationship with the brand. Interactive content is designed for visitor participation. Interactive content genuinely reaches them by inviting them to be part of the experience they\u2019re having.<\/p>\n\n\n\n<p>It isn\u2019t content created solely to be read or watched; rather it\u2019s designed to be something that your audience actively engages with \u2014 receiving and giving useful information. This format connects directly with <a href=\"https:\/\/rockcontent.com\/blog\/consumer-4-0\/\">consumer 4.0<\/a> behavior.&nbsp;<\/p>\n\n\n\n<p>It gives what the visitors are really looking for, whether that\u2019s simple entertainment or crucial information they need to make an important decision, helping people successfully complete their journey down the sales funnel.<\/p>\n\n\n\n<p>As you are already getting the sense, when talking about interactive content there are limitless possibilities and this could be a very long and demotivated article to read.<\/p>\n\n\n<p>[rock-convert-cta id=&#8221;278&#8243;]<\/p>\n\n\n\n<p>To get away from this disengagement feeling and showcase in an entertaining and dynamic way what interactivity could do for your content strategy, do not hesitate to access the <a href=\"https:\/\/interactive.rockcontent.com\/interactive-content-guide\"><strong>Ultimate Guide for Interactive Content<\/strong><\/a> and also learn about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Guess what most marketers think<\/li>\n\n\n\n<li>Why interactive content<\/li>\n\n\n\n<li>What can Interactive Content help you accomplish<\/li>\n\n\n\n<li>Getting an Interactive Content strategy started<\/li>\n\n\n\n<li>7 Benefits of an interactive content<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content marketing is defined as \u201ca marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a target audience \u2014 with the objective of driving profitable customer action. CONTENT [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":5126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[2062,6],"tags":[2123,2121],"class_list":["post-124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interactive-content","category-the-interactive-content","tag-content-strategy","tag-interactive-content"],"_links":{"self":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/comments?post=124"}],"version-history":[{"count":0,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media\/5126"}],"wp:attachment":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media?parent=124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/categories?post=124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/tags?post=124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}