{"id":2360,"date":"2023-02-28T17:25:24","date_gmt":"2023-02-28T17:25:24","guid":{"rendered":"https:\/\/obo.zoj.mybluehost.me\/uncategorized\/organize-your-ion-portfolios-and-campaigns\/"},"modified":"2026-03-12T20:13:56","modified_gmt":"2026-03-12T20:13:56","slug":"organize-your-ion-portfolios-and-campaigns","status":"publish","type":"post","link":"https:\/\/ioninteractive.com\/ionacademy\/organize-your-ion-portfolios-and-campaigns\/","title":{"rendered":"Organize your Ion Portfolios and Campaigns"},"content":{"rendered":"\n
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Portfolios <\/strong>are like folders, or suitcases, into which you will put your Campaigns.\u00a0Campaigns <\/strong>are like folders, or suitcases, where you will actually create\/publish your Creatives <\/strong>(landing pages, micro sites, conversion paths, mobile pages, etc) AND where you will “go live” and set up tests with Traffic Sources.\u00a0Traffic Sources<\/strong> are unique URLs you create in Ion and you can set up your A\/B tests on your Traffic Sources.<\/p>\n\n\n\n

Create as many Portfolios, Campaigns, Creatives and Traffic Sources as you want to!<\/p>\n\n\n\n

Once you start using Ion and understand its flexible structure, a well-organized Console can make your life much easier. When getting started with your Portfolio and Campaign organization, keep in mind you can always change it later. It’s easy to rename Portfolios and Campaigns, move Campaigns from one Portfolio to another, etc. You won’t be stuck with a certain organization.<\/p>\n\n\n\n

As you start driving traffic to your Ion Console, you’ll notice that the organizational structure will affect the way you see reports and analytics, so keep that in mind when you plan your Portfolio\/Campaign organization.<\/p>\n\n\n\n

*Note: You can copy <\/strong>a Creative from one Campaign to another (but you\u2019re not able to move <\/strong>a Creative). You can move <\/strong>an entire Campaign from one Portfolio to another (but can\u2019t copy <\/strong>an entire Campaign). <\/em><\/p>\n\n\n\n

How to make edits to your Portfolios, Campaigns, and Creatives<\/h4>\n\n\n\n

At the Portfolio level<\/strong>, to edit the name, description, and advanced options of your Portfolio, you must access Portfolio > Edit. <\/em>Make the appropriate edits and then click on save.<\/p>\n\n\n\n

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To make edits at the Campaign level<\/strong>, you must access Campaign > Actions > Edit Campaign. <\/em>Make your edits, and save.<\/p>\n\n\n\n

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At the Creative level<\/strong>, these same changes are possible by accessing\u00a0Creative > Edit properties. <\/em>And after accessing it, you must perform the edits, simply hit save.<\/p>\n\n\n\n

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Companies sometimes use Ion like this:<\/strong><\/h3>\n\n\n\n

Portfolio Level<\/strong><\/p>\n\n\n\n