{"id":2471,"date":"2023-07-05T01:29:01","date_gmt":"2023-07-05T01:29:01","guid":{"rendered":"https:\/\/obo.zoj.mybluehost.me\/uncategorized\/overview-basic-core-integration-field-menu\/"},"modified":"2025-02-17T11:53:41","modified_gmt":"2025-02-17T11:53:41","slug":"overview-basic-core-integration-field-menu","status":"publish","type":"post","link":"https:\/\/ioninteractive.com\/ionacademy\/overview-basic-core-integration-field-menu\/","title":{"rendered":"Overview: Basic\/Core Integration Field Menu"},"content":{"rendered":"

Basic lead data<\/strong> is information typically collected via a lead form — things like name, email address, and phone number.<\/p>\n

Core Data<\/strong> is descriptive, behind-the-scenes information automatically collected when a respondent visits an ion experience. You can learn more about Core Data here<\/a>.<\/p>\n

Query string data<\/strong> is information passed to ion via a query string on the URL — such as UTM or other source tracking parameters.<\/p>\n

BASIC LEAD DATA<\/strong><\/h3>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
ion field name<\/strong><\/td>\ndescription<\/strong><\/td>\nsample data<\/strong><\/td>\ncore?<\/strong><\/td>\n<\/tr>\n
FirstName<\/td>\nFirst name<\/td>\nJohn<\/em><\/td>\nno<\/td>\n<\/tr>\n
LastName<\/td>\nLast name<\/td>\nSmith<\/em><\/td>\nno<\/td>\n<\/tr>\n
EmailAddress<\/td>\nEmail address<\/td>\njohn@example.com<\/em><\/td>\nno<\/td>\n<\/tr>\n
Phone<\/td>\nPhone number<\/td>\n617-555-1212<\/em><\/td>\nno<\/td>\n<\/tr>\n
Fax<\/td>\nFax number<\/td>\n617-555-1212<\/em><\/td>\nno<\/td>\n<\/tr>\n
ContactPreference<\/td>\nMethod by which respondent prefers to be contacted<\/td>\nemail<\/em><\/td>\nno<\/td>\n<\/tr>\n
Title<\/td>\nJob title<\/td>\nMarketing Technologist<\/em><\/td>\nno<\/td>\n<\/tr>\n
Organization<\/td>\nOrganization or company name<\/td>\nion interactive<\/em><\/td>\nno<\/td>\n<\/tr>\n
WebSite<\/td>\nWebsite URL<\/td>\nioninteractive.com<\/em><\/td>\nno<\/td>\n<\/tr>\n
OptIn<\/td>\nOpt-in to receive email<\/td>\nyes<\/em><\/td>\nno<\/td>\n<\/tr>\n
Address1<\/td>\nAddress line 1<\/td>\n101 Main Street<\/em><\/td>\nno<\/td>\n<\/tr>\n
Address2<\/td>\nAddress line 2<\/td>\nc\/o ion interactive<\/em><\/td>\nno<\/td>\n<\/tr>\n
Address3<\/td>\nAddress line 3<\/td>\nFloor 15<\/em><\/td>\nno<\/td>\n<\/tr>\n
City<\/td>\nCity<\/td>\nCambridge<\/em><\/td>\nno<\/td>\n<\/tr>\n
State<\/td>\nState or province<\/td>\n\u00a0Massachusetts<\/em><\/td>\nno<\/td>\n<\/tr>\n
Province<\/td>\nProvince<\/td>\nOntario<\/em><\/td>\nno<\/td>\n<\/tr>\n
Country<\/td>\nCountry (full name)<\/td>\nUnited States<\/em><\/td>\nno<\/td>\n<\/tr>\n
ProductInterest<\/td>\nThe product a respondent expressed interest in<\/td>\nBlue Widget<\/em><\/td>\nno<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

ION CORE DATA<\/h3>\n

GEOLOCATION<\/h4>\n\n\n\n\n\n\n\n
ion field name<\/strong><\/td>\ndescription<\/strong><\/td>\nsample data<\/strong><\/td>\ncore?<\/strong><\/td>\n<\/tr>\n
GeoCountry<\/td>\nRespondent\u2019s country location with 99% accuracy<\/td>\nUS<\/em><\/td>\nyes<\/td>\n<\/tr>\n
GeoCity<\/td>\nRespondent\u2019s city with 70% accuracy<\/td>\nBOSTON<\/em><\/td>\nyes<\/td>\n<\/tr>\n
GeoDomainName<\/td>\nRespondent\u2019s domain name with 75% accuracy<\/td>\nCOMCAST.NET<\/em><\/td>\nyes<\/td>\n<\/tr>\n
GeoRegion<\/td>\nRespondent\u2019s region\/state with 75% accuracy<\/td>\nMASSACHUSETTS<\/em><\/td>\nyes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

ION PORTFOLIO, CAMPAIGN, CREATIVE<\/h4>\n\n\n\n\n\n\n\n\n\n
ion field name<\/strong><\/td>\ndescription<\/strong><\/td>\nsample data<\/strong><\/td>\ncore?<\/strong><\/td>\n<\/tr>\n
PortfolioID<\/td>\nUnique numeric ID automatically assigned to each portfolio<\/td>\n59<\/em><\/td>\nyes<\/td>\n<\/tr>\n
PortfolioLabel<\/td>\nLabel you assign when adding or editing a portfolio<\/td>\nMy Portfolio<\/em><\/td>\nyes<\/td>\n<\/tr>\n
CampaignID<\/td>\nUnique numeric ID automatically assigned to each campaign<\/td>\n194<\/em><\/td>\nyes<\/td>\n<\/tr>\n
CampaignLabel<\/td>\nLabel you assign when adding or editing a campaign<\/td>\nMy Campaign<\/em><\/td>\nyes<\/td>\n<\/tr>\n
PathID<\/td>\nUnique numeric ID automatically assigned to each creative<\/td>\n826<\/em><\/td>\nyes<\/td>\n<\/tr>\n
PathLabel<\/td>\nLabel you assign when adding or editing a creative<\/td>\nMy Creative<\/em><\/td>\nyes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

ION\u00a0TRAFFIC SOURCE<\/h4>\n\n\n\n\n\n\n\n\n
ion field name<\/strong><\/td>\ndescription<\/strong><\/td>\nsample data<\/strong><\/td>\ncore?<\/strong><\/td>\n<\/tr>\n
SourceID<\/td>\nUnique numeric ID given to Traffic Sources opened in your ion console<\/td>\n515<\/em><\/td>\nyes<\/td>\n<\/tr>\n
MediaName<\/td>\nThe category selected when adding a traffic source in your ion console<\/td>\nEmail<\/em><\/td>\nyes<\/td>\n<\/tr>\n
VehicleName<\/td>\nThe sub-category selected when adding a traffic source in your ion console<\/td>\nNewsletter<\/em><\/td>\nyes<\/td>\n<\/tr>\n
TrafficSourceLabel<\/td>\nThe URL the respondent clicked on to visit an ion creative<\/td>\nhttps:\/\/myurl.com<\/em><\/td>\nyes<\/td>\n<\/tr>\n
TrafficSourceDesc<\/td>\nA description that can optionally be added when opening or editing a traffic source<\/td>\nQuarterly newsletter link<\/em><\/td>\nyes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

CORE ENGAGEMENT<\/h4>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
ion field name<\/strong><\/td>\ndescription<\/strong><\/td>\nsample data<\/strong><\/td>\ncore?<\/strong><\/td>\n<\/tr>\n
Converted<\/td>\nY (for Yes) or N (for No) value that indicates if the respondent is marked as converted<\/td>\nY<\/em><\/td>\nyes<\/td>\n<\/tr>\n
ConvertedDate<\/td>\nTimestamp that reflects when a respondent converted (central time zone)<\/td>\n03\/08\/2018 22:36:35<\/em><\/td>\nyes<\/td>\n<\/tr>\n
FirstContact<\/td>\nTimestamp generated when a respondent first visits a creative (Central time zone)<\/td>\n6\/22\/2017 4:24:20 PM<\/em><\/td>\nyes<\/td>\n<\/tr>\n
LastContact<\/td>\nTimestamp generated when a respondent last visits a creative (Central time zone)<\/td>\n6\/22\/2017 4:24:20 PM<\/em><\/td>\nyes<\/td>\n<\/tr>\n
FirstPrimaryTag<\/td>\nFirst tagged element a respondent engaged with<\/td>\nQuestion 1<\/em><\/td>\nyes<\/td>\n<\/tr>\n
SecondPrimaryTag<\/td>\nSecond tagged element a respondent engaged with pre-conversion<\/td>\nQuestion 2<\/em><\/td>\nyes<\/td>\n<\/tr>\n
Tags<\/td>\nAll actions labeled via assigning tags in your creative or using ion’s external tag script<\/td>\nQuestion 1, Question 2, Question 3, Question 4, Question 5, Share (footer): Facebook<\/em><\/td>\nyes<\/td>\n<\/tr>\n
NActions<\/td>\nThe number of tagged elements a respondent engages with in the creative they visit<\/td>\n3<\/em><\/td>\nyes<\/td>\n<\/tr>\n
NUserResponses<\/td>\nThe total number of times a respondent has visited any ion creative managed in your console<\/td>\n11<\/em><\/td>\nyes<\/td>\n<\/tr>\n
NVisits<\/td>\nThe number of times a respondent has visited a creative using the same traffic source<\/td>\n5<\/em><\/td>\nyes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

UNIQUE IDENTIFIERS<\/h4>\n\n\n\n\n\n
ion field name<\/td>\ndescription<\/td>\nsample data<\/td>\ncore?<\/td>\n<\/tr>\n
RespondentID<\/td>\nA unique, sequential numeric value that is assigned to each respondent upon visiting an ion traffic source URL<\/td>\n1234567<\/em><\/td>\nyes<\/td>\n<\/tr>\n
UserID<\/td>\nA unique, sequential numeric value that identifies someone who has visited your ion experiences. Whereas the RespondentID is unique for each traffic source, the UserID will remain the same across visits to different traffic source URLs to tie the visitor data to a single person.<\/td>\n12345<\/em><\/td>\nyes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

OTHER<\/h4>\n\n\n\n\n\n\n\n\n
ion field name<\/strong><\/td>\ndescription<\/strong><\/td>\nsample data<\/strong><\/td>\ncore?<\/strong><\/td>\n<\/tr>\n
UserAgent<\/td>\nIdentifies the client software originating the request<\/td>\nMozilla\/5.0 (iPhone; CPU iPhone OS 10_3_2 like Mac OS X) AppleWebKit\/603.2.4 (KHTML, like Gecko) Version\/10.0 Mobile\/14F89 Safari\/602.1<\/em><\/td>\nyes<\/td>\n<\/tr>\n
IPAddress<\/td>\nRespondent\u2019s IP address<\/td>\n12.34.567.*<\/em><\/td>\nyes<\/td>\n<\/tr>\n
Referrer<\/td>\nThe URL that referred the respondent to your traffic source URL<\/td>\nhttps:\/\/www.facebook.com<\/em><\/td>\nyes<\/td>\n<\/tr>\n
Grade<\/td>\nGrade assigned to a respondent based on advanced rules that move the grade value up or down as they navigate through your creative<\/td>\nC<\/em><\/td>\nyes<\/td>\n<\/tr>\n
UserTimelineUrl<\/td>\nLink to timeline showing visits to all experiences, data collected across those experiences, as well as Sell-Side insights<\/td>\nhttps:\/\/myurl.com<\/em><\/td>\nyes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

<\/h4>\n
\n

Note: <\/strong>IP address will always be presented with some octets anonymized with an asterisk (*).<\/p>\n<\/div>\n

QUERY STRING\u00a0DATA<\/h4>\n\n\n\n\n
ion field name<\/strong><\/td>\ndescription<\/strong><\/td>\nsample data<\/strong><\/td>\ncore?<\/strong><\/td>\n<\/tr>\n
[custom]<\/td>\nInformation passed to ion via a query string on the URL — such as UTM or other source tracking parameters<\/td>\nemail<\/em><\/p>\n

^where key = utm_medium and query string contained “utm_medium=email”<\/td>\n

no<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

If you select an ion Basic\/Core Integration, you may need to create a limited number of fields in your target platform to receive these data points. The team here will collect the technical details needed, set-up and thoroughly test the integration. If you seek a more robust integration that includes Dialogue Data garnered from interactive content, a Global Dialogue Data<\/a> or an Experience-Specific Dialogue Data<\/a> solution could be a better fit. To learn more, please contact your Account Manager to get the ball rolling!<\/p>\n

\n

If you have any questions, please contact us at help@ioninteractive.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Basic lead data is information typically collected via a lead form — things like name, email address, and phone number. Core Data is descriptive, behind-the-scenes information automatically collected when a respondent visits an ion […]<\/p>\n","protected":false},"author":21,"featured_media":5498,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[2175,2078],"tags":[2173,2177,2178],"class_list":["post-2471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ion-integrations-the-advanced-capabilites","category-the-advanced-capabilites","tag-advanced","tag-field-mapping","tag-ion-integrations"],"_links":{"self":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/2471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/comments?post=2471"}],"version-history":[{"count":3,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/2471\/revisions"}],"predecessor-version":[{"id":7059,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/2471\/revisions\/7059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media\/5498"}],"wp:attachment":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media?parent=2471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/categories?post=2471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/tags?post=2471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}