{"id":2506,"date":"2022-10-20T13:51:12","date_gmt":"2022-10-20T13:51:12","guid":{"rendered":"https:\/\/obo.zoj.mybluehost.me\/uncategorized\/tag-tips-tagging-best-practices\/"},"modified":"2025-12-16T18:18:53","modified_gmt":"2025-12-16T18:18:53","slug":"tag-tips-tagging-best-practices","status":"publish","type":"post","link":"https:\/\/ioninteractive.com\/ionacademy\/tag-tips-tagging-best-practices\/","title":{"rendered":"Tag Tips: Tagging Best Practices"},"content":{"rendered":"\n<p class=\"\">One of the most significant benefits of a piece of interactive content is the learnings you can obtain by encouraging site visitors to interact with your content. Data can be collected when a user answers simple quiz questions or hovers over reveal tiles to learn more about a specific topic. Seeing what users are engaged with is valuable to brands because it can provide insight into how engaging the content is and also provide a better understanding of who your site visitors are and what motivates them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Think Beyond the Conversion<\/strong><\/h3>\n\n\n\n<p class=\"\">Each interactive content experience that you create has a goal &#8211; increased leads, engagement, purchase, request a demo, etc. To measure this goal and determine success, there is always an action that is marked as the conversion. A converted lead means that the experience achieved its purpose, it was a success. And while conversions are significant, to understand our audience, we have to think beyond the conversion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Value of Tagging<\/strong><\/h3>\n\n\n\n<p class=\"\">Tagging elements in ion help us understand what our visitors are engaging with on the page. We can use tags to identify any trends in the experience, such as elements that are clicked on more than others or determine where there is a fall off, such as a specific chapter of an ebook being visited less often than others.<\/p>\n\n\n\n<p class=\"\">Within Creative Services, we use tags to help make decisions when we are looking to launch a test creative or make updates to an existing one based on engagement data. When tagging elements on experience, it is helpful and best practice to be strategic about the conventions of the tags. It is also useful to tag the elements with generic language because, in ion, you can reuse tags in other creatives when applicable.<\/p>\n\n\n\n<p class=\"\">In order to ensure you are receiving the maximum amount of value possible from your Tags, there are a few best practices you will want to keep in mind:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Tag everything<\/strong><\/span>\n<ul class=\"wp-block-list\">\n<li class=\"\"><span style=\"font-family: Inter;\">You will want to tag anything and everything that a respondent can click. This will give you ultimate insight into what clicks are driving your conversion rates and see what respondents are interacting with the most;<\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\">Tags are picked up after an action is taken or a click is made. As a good rule of thumb, we would recommend applying a Tag that is relevant to the action being taken or the destination they are taken to after making the click.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Be descriptive but concise<\/strong><\/span>\n<ul class=\"wp-block-list\">\n<li class=\"\"><span style=\"font-family: Inter;\">To ensure you can easily identify who has clicked what within your tag gauges, you will want to make sure the tags you use make it easy to identify what that tag represents. For instance, if you have a \u201cBuy Now\u201d button on your page, you will likely want to use \u201cBuy Now\u201d as your tag.<\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\">By making sure your tags are descriptive and concise, you will be able to quickly review your tag gauges and easily identify which clicks are helping your conversion rate the most.<\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\">If you have similar destinations on a given page, you will want to make sure these clicks are uniquely tagged. For instance, you may have similar tab links as your footer links. In this case, you would want to differentiate the microsite tab tag from the footer link tag for reporting purposes.<\/span><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Tags do not need to be unique for every creative<\/strong><\/span>\n<ul class=\"wp-block-list\">\n<li class=\"\"><span style=\"font-family: Inter;\">Because reports can be viewed for individual creatives, you can use the same tag in multiple creatives and still be able to easily see how clicks to that tagged element affected your conversion rate.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Examples of Tags Used in an Ebook &#8211;<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Ch 1 &#8211; Accordion 1<\/strong>\u00a0&#8211; This is the first chapter of an ebook and the first section of the accordion<\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Ch 1 &#8211; Accordion 2<\/strong>\u00a0&#8211; This is the first chapter of an ebook and the first section of the accordion<\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Nav &#8211; Ch 1 &#8211; Locked<\/strong>\u00a0&#8211; This tag would be used when chapter 1 is clicked on from the navigation while it\u2019s gated.<\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Nav &#8211; Ch 1 &#8211; Unlocked<\/strong>\u00a0&#8211; This tag would be used when chapter 1 is clicked on from the navigation after the ebook has been ungated.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"\">When looking at the tags above you can see that it is structured in a way that tells the location of the element &#8211; the page name &#8211; the element and if relevant any supporting details. These tags can be used again in another interactive experience, which is helpful for anyone creating in the platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tagging Forms or Calls to Action<\/strong><\/h3>\n\n\n\n<p class=\"\">When we are creating an interactive experience, we often place multiple CTA\u2019s throughout the experience, giving users easy access to the value of the page. But, if we tag each CTA the same, we won\u2019t learn if there is a CTA that is more enticing to visitors.<\/p>\n\n\n\n<p class=\"\">Tips for tagging CTA and form tags:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Download Now &#8211; Header<\/strong>\u00a0&#8211; This tag would be used when a user clicks a CTA to download an asset located in the header of the experience<\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Download Now &#8211; Section 1<\/strong>\u00a0&#8211; This tag would be used when they click the download button in the first section. For the remaining sections, you would use \u201cDownload Now &#8211; Section 2, Section 3\u201d and so on.<\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Download Now &#8211; Bottom<\/strong>\u00a0&#8211; This tag would be used when the Download Now button at the bottom of the page is clicked.<\/span><\/li>\n\n\n\n<li class=\"\"><span style=\"font-family: Inter;\"><strong>Form Complete<\/strong>\u00a0&#8211; The holy grail of tags! Use this tag when a visitor completes a form.<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"\">Tagging your experiences is important because it tells us so much about our audience, their interests, and also the success of our experience. Anything that is clickable on your page should be tagged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to Tag<\/h3>\n\n\n\n<p class=\"\">Now that we have discussed some tagging best practices, you may be wondering, \u201chow do I apply a tag?\u201d Anything that can be clicked can be tagged as well for tracking purposes. When adding an action to a given link or form, you will see the \u201cTag as\u201d option.<\/p>\n\n\n\n<p class=\"\">To add a tag to your link, simply select one of the tags available within the dropdown menu from your tag library. If you would like to create a new tag, simply click \u201cAdd new tag.\u201d When you click ok, your new tag will be automatically saved to your tag library and available in the dropdown menu for any link you publish in the future.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"556\" loading=\"lazy\" src=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-1024x556.png\" alt=\"\" class=\"wp-image-8475\" srcset=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-1024x556.png 1024w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-300x163.png 300w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-768x417.png 768w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-940x510.png 940w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-345x187.png 345w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-626x339.png 626w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image.png 1234w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Reporting<\/h3>\n\n\n\n<p class=\"\">When reviewing your Performance tab, you will find several gauges that will give you great insight into the tags that are being picked up by your respondents.<\/p>\n\n\n\n<p class=\"\">One such gauge is the \u201cTag cloud.\u201d This gauge shows a visual representation of all tags that are picked up by your respondents. They are color coded so you may see which tags are underperforming (red), which tags are converting at the average conversion rate (blue), and which tags are resulting in higher than average conversions (green). You may also hover over a tag to view addition information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"430\" loading=\"lazy\" src=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-1-1024x430.png\" alt=\"\" class=\"wp-image-8477\" srcset=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-1-1024x430.png 1024w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-1-300x126.png 300w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-1-768x322.png 768w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-1.png 1286w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"\">You can also view this information within the \u201cTag Table.\u201d The Tag Table will show you how many respondents picked up a given tag, how many of those respondents went on to convert, the percentage of those respondents who picked up a given tag first as well as the percentage of those respondents who picked up a given tag before converting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"384\" loading=\"lazy\" src=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-2-1024x384.png\" alt=\"\" class=\"wp-image-8479\" srcset=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-2-1024x384.png 1024w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-2-300x113.png 300w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-2-768x288.png 768w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-2.png 1296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"\">Your tags also play a role in your segmentation rate. When a respondent picks up his\/her first tag, they are \u201csegmented\u201d into that tag. Your segmentation rate is a great way of determining the level of interactivity your respondents have with your page as it indicates they are engaging with it by clicking a tagged element.<\/p>\n\n\n\n<p class=\"\">To view more information on your segments, you may review the \u201cSegment Pie Chart.\u201d This chart shows what percentage of respondents have segmented into the tags that are being picked up first. Respondents who do not pick up a tag before leaving the page are considered \u201cunsegmented.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"778\" loading=\"lazy\" src=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-3-1024x778.png\" alt=\"\" class=\"wp-image-8481\" srcset=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-3-1024x778.png 1024w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-3-300x228.png 300w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-3-768x584.png 768w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-3.png 1300w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"\">Your segments can also be reviewed in the Segment Summary gauge. Similar to the Tag Table, the Segment Summary gauge will list out more details of your segments. Within the Segment Summary gauge, you will find information on the number of respondents who segment into a given tag, the percentage of those respondents who convert (aka \u201c% Segverted\u201d), the average number of clicks to a given tag and the respondent\u2019s average grade associated with that segment.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"782\" loading=\"lazy\" src=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-4-1024x782.png\" alt=\"\" class=\"wp-image-8483\" srcset=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-4-1024x782.png 1024w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-4-300x229.png 300w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-4-768x587.png 768w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/image-4.png 1296w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"hs-callout-type-note\" data-hs-callout-type=\"note\">\n<h2>Tagging videos<\/h2>\n<p><span style=\"font-family: Inter;\">When using Ion&#8217;s video component, you have the ability to use special extensibility code to tag when your video plays and when it ends. This will give you insight into how many visitors are watching your video all the way through.<\/span><\/p>\n<p><span style=\"font-family: Inter;\">Video extensibility code can be enabled for the following video hosting services:<\/span><\/p>\n<ul>\n<li><span style=\"font-family: Inter;\">Vimeo<\/span><\/li>\n<li><span style=\"font-family: Inter;\">Ooyala<\/span><\/li>\n<li><span style=\"font-family: Inter;\">Brightcove<\/span><\/li>\n<li><span style=\"font-family: Inter;\">HTML5<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Inter;\">To enable video extensibility, single-click your video and then navigate into the Advanced Settings section in your creative studio. Next, check the allow custom extensibility checkbox.<\/span><\/p>\n<p><span style=\"font-family: Inter;\">After checking the box, you will be able to&nbsp;add&nbsp;extensibility markers. You can set up a marker for any point in time in the video to drop a tag and\/or perform other advanced actions.<\/span><\/p>\n<p><span style=\"font-family: Inter;\">Below, please find an example of extensibility code that includes a marker that saves a tag of&nbsp;&#8220;Video_Tag_Started&#8221; when the video starts playing and a tag of&nbsp;&#8220;Video_Tag_Ended&#8221; when the video ends. By saving tags when the video plays and ends, you will be able to view your tag table and tag cloud gauges to see how many respondents played the video and how many&nbsp;respondents watched the entire video. When using this code with your videos, you can change the tags to anything you would prefer to see in your tag table and tag cloud gauges.<\/span><\/p>\n<pre>[\n  {\n   \"start\":0,\n   \"tag\":\"Video_Tag_Started\"\n  },\n  {\n   \"start\":-1,\n   \"tag\":\"Video_Tag_Ended\"\n  }\n]<\/pre>\n<figure><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-7083\" src=\"https:\/\/obo.zoj.mybluehost.me\/wp-content\/uploads\/2022\/10\/tag-tips-06.png\" alt=\"\" width=\"907\" height=\"678\" srcset=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/tag-tips-06.png 907w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/tag-tips-06-300x224.png 300w, https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2022\/10\/tag-tips-06-768x574.png 768w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><\/figure><p><\/p>\n<\/div>\n\n\n\n<p class=\"\">In addition, to track video watch percentages and include a <strong data-start=\"350\" data-end=\"363\">converted<\/strong> tag, follow the steps below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to calculate percentage-based video markers<\/h2>\n\n\n\n<p class=\"\">Ion video extensibility markers are <strong data-start=\"364\" data-end=\"378\">time-based<\/strong>, which means percentage milestones (25%, 50%, 75%) must be converted into <strong data-start=\"453\" data-end=\"464\">seconds<\/strong> based on the video\u2019s total duration.<\/p>\n\n\n\n<p class=\"\">Follow the steps below to calculate the correct values.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Step 1 \u2013 Find the video duration<\/h3>\n\n\n\n<p class=\"\">Obtain the total video length in <strong data-start=\"636\" data-end=\"647\">seconds<\/strong>.<\/p>\n\n\n\n<p class=\"\">You can find this by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><br><p data-start=\"674\" data-end=\"749\">Checking the video details in your video hosting platform (e.g. Brightcove)<\/p><br><\/li>\n\n\n\n<li class=\"\"><br><p data-start=\"752\" data-end=\"802\">Or playing the video and noting the total duration<\/p><br><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"\">Example:<br data-start=\"814\" data-end=\"817\">Video duration = <strong data-start=\"836\" data-end=\"851\">528 seconds<\/strong><\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2 \u2013 Calculate the percentage milestones<\/h3>\n\n\n\n<p class=\"\">Use the formulas below:<\/p>\n\n\n\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex w-fit flex-col-reverse\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"933\" data-end=\"1085\">\n<thead data-start=\"933\" data-end=\"956\">\n<tr data-start=\"933\" data-end=\"956\">\n<th data-start=\"933\" data-end=\"945\" data-col-size=\"sm\">Milestone<\/th>\n<th data-start=\"945\" data-end=\"956\" data-col-size=\"sm\">Formula<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"978\" data-end=\"1085\">\n<tr data-start=\"978\" data-end=\"1013\">\n<td data-start=\"978\" data-end=\"992\" data-col-size=\"sm\">25% watched<\/td>\n<td data-col-size=\"sm\" data-start=\"992\" data-end=\"1013\"><code data-start=\"994\" data-end=\"1011\">duration \u00d7 0.25<\/code><\/td>\n<\/tr>\n<tr data-start=\"1014\" data-end=\"1049\">\n<td data-start=\"1014\" data-end=\"1028\" data-col-size=\"sm\">50% watched<\/td>\n<td data-col-size=\"sm\" data-start=\"1028\" data-end=\"1049\"><code data-start=\"1030\" data-end=\"1047\">duration \u00d7 0.50<\/code><\/td>\n<\/tr>\n<tr data-start=\"1050\" data-end=\"1085\">\n<td data-start=\"1050\" data-end=\"1064\" data-col-size=\"sm\">75% watched<\/td>\n<td data-col-size=\"sm\" data-start=\"1064\" data-end=\"1085\"><code data-start=\"1066\" data-end=\"1083\">duration \u00d7 0.75<\/code><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n\n\n\n<p class=\"\">Round to the nearest whole second.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Example calculation (528s video)<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><br><p data-start=\"1164\" data-end=\"1188\">25% \u2192 <code data-start=\"1170\" data-end=\"1188\">528 \u00d7 0.25 = 132<\/code><\/p><br><\/li>\n\n\n\n<li class=\"\"><br><p data-start=\"1191\" data-end=\"1215\">50% \u2192 <code data-start=\"1197\" data-end=\"1215\">528 \u00d7 0.50 = 264<\/code><\/p><br><\/li>\n\n\n\n<li class=\"\"><br><p data-start=\"1218\" data-end=\"1242\">75% \u2192 <code data-start=\"1224\" data-end=\"1242\">528 \u00d7 0.75 = 396<\/code><\/p><br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3 \u2013 Replace the values in the extensibility markers<\/h3>\n\n\n\n<p class=\"\">Insert the calculated values into your marker configuration:<\/p>\n\n\n\n<div class=\"contain-inline-size rounded-2xl corner-superellipse\/1.1 relative bg-token-sidebar-surface-primary\">\n<div class=\"overflow-y-auto p-4\" dir=\"ltr\"><code class=\"whitespace-pre! language-json\"><span class=\"hljs-punctuation\">[<\/span><br><span class=\"hljs-punctuation\">{<\/span> <span class=\"hljs-attr\">\"start\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-number\">0<\/span><span class=\"hljs-punctuation\">,<\/span>   <span class=\"hljs-attr\">\"tag\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-string\">\"Video_Tag_Started\"<\/span> <span class=\"hljs-punctuation\">}<\/span><span class=\"hljs-punctuation\">,<\/span><br><span class=\"hljs-punctuation\">{<\/span> <span class=\"hljs-attr\">\"start\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-number\">132<\/span><span class=\"hljs-punctuation\">,<\/span> <span class=\"hljs-attr\">\"tag\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-string\">\"Video_Tag_Watched_25pct\"<\/span> <span class=\"hljs-punctuation\">}<\/span><span class=\"hljs-punctuation\">,<\/span><br><span class=\"hljs-punctuation\">{<\/span> <span class=\"hljs-attr\">\"start\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-number\">264<\/span><span class=\"hljs-punctuation\">,<\/span> <span class=\"hljs-attr\">\"tag\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-string\">\"Video_Tag_Watched_50pct\"<\/span> <span class=\"hljs-punctuation\">}<\/span><span class=\"hljs-punctuation\">,<\/span><br><span class=\"hljs-punctuation\">{<\/span> <span class=\"hljs-attr\">\"start\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-number\">264<\/span><span class=\"hljs-punctuation\">,<\/span> <span class=\"hljs-attr\">\"tag\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-string\">\"converted\"<\/span> <span class=\"hljs-punctuation\">}<\/span><span class=\"hljs-punctuation\">,<\/span><br><span class=\"hljs-punctuation\">{<\/span> <span class=\"hljs-attr\">\"start\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-number\">396<\/span><span class=\"hljs-punctuation\">,<\/span> <span class=\"hljs-attr\">\"tag\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-string\">\"Video_Tag_Watched_75pct\"<\/span> <span class=\"hljs-punctuation\">}<\/span><span class=\"hljs-punctuation\">,<\/span><br><span class=\"hljs-punctuation\">{<\/span> <span class=\"hljs-attr\">\"start\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-number\">-1<\/span><span class=\"hljs-punctuation\">,<\/span>  <span class=\"hljs-attr\">\"tag\"<\/span><span class=\"hljs-punctuation\">:<\/span> <span class=\"hljs-string\">\"Video_Tag_Completed\"<\/span> <span class=\"hljs-punctuation\">}<\/span><br><span class=\"hljs-punctuation\">]<\/span><\/code><\/div>\n<\/div>\n\n\n\n<div dir=\"ltr\">\n<h3 data-start=\"1694\" data-end=\"1722\">Notes and best practices<\/h3>\n<ul data-start=\"1724\" data-end=\"2055\">\n<li data-start=\"1724\" data-end=\"1784\">\n<p data-start=\"1726\" data-end=\"1784\">The <code data-start=\"1730\" data-end=\"1740\">start: 0<\/code> marker fires when the video begins playing.<\/p>\n<\/li>\n<li data-start=\"1785\" data-end=\"1872\">\n<p data-start=\"1787\" data-end=\"1872\">The <code data-start=\"1791\" data-end=\"1802\">start: -1<\/code> marker always fires when the video completes, regardless of duration.<\/p>\n<\/li>\n<li data-start=\"1873\" data-end=\"1959\">\n<p data-start=\"1875\" data-end=\"1959\">Multiple tags can share the same <code data-start=\"1908\" data-end=\"1915\">start<\/code> value (for example, <code data-start=\"1936\" data-end=\"1941\">50%<\/code> and <code data-start=\"1946\" data-end=\"1957\">converted<\/code>).<\/p>\n<\/li>\n<li data-start=\"1960\" data-end=\"2055\">\n<p data-start=\"1962\" data-end=\"2055\">If the video is replaced with a different length, the percentage values must be recalculated.<\/p>\n<\/li>\n<\/ul>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"\">Ion now has a new feature to optimize the usage of Tags, the <strong>Tag Map<\/strong>! Learn more in <a href=\"https:\/\/obo.zoj.mybluehost.me\/new-feature-tag-map\/\" rel=\"noopener\">this article<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tag Management<\/strong><\/h2>\n\n\n\n<p class=\"\">It is recommended that you have a document on Google Sheets that keeps track of all approved tags being used in your creatives.<\/p>\n\n\n\n<p class=\"\">For additional assistance with tags, don\u2019t hesitate to reach out to your Customer Success Manager for guidance, or continue reading about tagging best practices <a href=\"https:\/\/ioninteractive.com\/ionacademy\/tags-conversions-and-tracking-in-ion\/\" rel=\"nofollow\">here<\/a>.<\/p>\n\n\n\n<div class=\"hs-callout-type-note\" data-hs-callout-type=\"note\">\n<p>Ion now has a new feature to optimize the usage of Tags, the <strong>Tag Map<\/strong>! Learn more in <a href=\"https:\/\/ioninteractive.com\/ionacademy\/new-feature-tag-map\/\" rel=\"noopener\">this article<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"hs-callout-type-note\" data-hs-callout-type=\"note\"><hr>\n<p data-pm-slice=\"1 1 [&quot;bullet_list&quot;,{},&quot;list_item&quot;,{}]\">If you have any questions, please contact us on <a href=\"mailto:help@ioninteractive.com\" rel=\"noopener noreferrer nofollow\">help@interactive.com<\/a>.<\/p>\n<\/div>\n\n\n\n<p class=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most significant benefits of a piece of interactive content is the learnings you can obtain by encouraging site visitors to interact with your content. Data can be collected when a user [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":5535,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1594,43],"tags":[2091,2088],"class_list":["post-2506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tagging-en","category-the-publishing","tag-best-practices","tag-tagging"],"_links":{"self":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/2506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/comments?post=2506"}],"version-history":[{"count":6,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/2506\/revisions"}],"predecessor-version":[{"id":8486,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/2506\/revisions\/8486"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media\/5535"}],"wp:attachment":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media?parent=2506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/categories?post=2506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/tags?post=2506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}