{"id":2956,"date":"2023-02-09T13:38:03","date_gmt":"2023-02-09T13:38:03","guid":{"rendered":"https:\/\/obo.zoj.mybluehost.me\/uncategorized\/glossary-of-common-terms\/"},"modified":"2023-12-08T21:33:33","modified_gmt":"2023-12-08T21:33:33","slug":"glossary-of-common-terms","status":"publish","type":"post","link":"https:\/\/ioninteractive.com\/ionacademy\/glossary-of-common-terms\/","title":{"rendered":"Glossary of common terms"},"content":{"rendered":"
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Setup\/Page Creation<\/strong><\/h3>\n

3rd Party Script<\/strong>: Javascript from a vendor outside of ion typically used for tracking purposes;<\/p>\n

Asset<\/strong>: Creative images (i.e. logos) that can be incorporated into Ion;<\/p>\n

Campaign<\/strong>: Folder in Ion where creatives are stored in- immediately below the portfolio level;<\/p>\n

Component<\/strong>: Pre-built interactive elements that can be added to your Ion pages;<\/p>\n

Container<\/strong>: Element into where the content is placed in;<\/p>\n

Content Variable<\/strong>: Syntax used to dynamically insert content into a page or script from data that has been collected; <\/p>\n

Creative<\/strong>: Compilation of Ion pages that make up your landing experience \u2013 immediately below the campaign level;<\/p>\n

Creative Studio<\/strong>: The place where you add or edit the content on your page;<\/p>\n

Deep Links<\/strong>: Web address of internal pages within your creative aside from the initial landing page. Typically used to drive traffic to targeted pages within a microsite;<\/p>\n

Dynamic Substitution<\/strong>: The ability to substitute elements in your Ion landing experience based on a user condition;<\/p>\n

Fulfillment<\/strong>: Item that respondents receive after taking a desired action in your creative;<\/p>\n

Global Library<\/strong>: Central location where content is stored and managed (i.e. images, scripts, fulfillment items, etc.);<\/p>\n

Master Page<\/strong>: Template-based layout used to build creatives;<\/p>\n

Meta Tags<\/strong>: Element that provides metadata about your landing page to search engines (i.e. title at the top of browser window);<\/p>\n

Micro-Themes<\/strong>: On-brand style variations available within a theme that can be applied to specific elements;<\/p>\n

Portfolio<\/strong>: Folders that organize your Ion campaigns \u2013 highest level of organizational structure;<\/p>\n

Responsive Grid<\/strong>: Element used to define the structure of content within different screen sizes. A responsive grid is pulled into a container to add columns into which content is published; <\/p>\n

Sandbox<\/strong>: Testing area created within Ion where concepts can be tried before pushed live;<\/p>\n

Scriptlet<\/strong>: A piece of custom Javascript code embedded in HTML-like JavaServer Pages (everything inside the <%@ @%> tags);<\/p>\n

Standard Grid<\/strong>: Element used to define the structure of content. Grids are pulled into containers to add columns to the container into which content is published;<\/p>\n

Tag<\/strong>: Unique label given to an actionable element within Ion utilized to report clicks\/conversions at a given point in the Ion landing experience;<\/p>\n

Theme<\/strong>: Overall look and feel for your Ion landing experiences;<\/p>\n

Traffic Source<\/strong>: URL that controls\/directs live traffic to your Ion landing experience;<\/p>\n

Widget<\/strong>: Portable code that can add interactive design elements and interactive tools to your Ion pages (i.e. Twitter feed, Facebook like button, calendar, etc.);<\/p>\n

Data Collection<\/strong><\/h3>\n

Choice Group: <\/strong>Component that can be dragged into a Freestyle Form container, in order to add checkboxes and radio buttons;<\/p>\n

Choice Set<\/strong>: Group of options to be used on Ion forms that can be displayed as drop-downs, list boxes, radio buttons or checkboxes. Added to Ion under Integration > Data Collection, they are comprised of choice names (as displayed on the form) and choice values (that will be saved into the ion database);<\/p>\n

Choice Value<\/strong>: The data associated with a given choice set option and exported into a database;<\/p>\n

Data Field<\/strong>: Designation of information to be collected from an Ion form;<\/p>\n

Debug Email<\/strong>: Email sent to an Ion user (as specified) for testing purposes containing the data posted by Ion and response from the web form\u2019s server;<\/p>\n

Delimited File<\/strong>: Excel-ready (.csv) file that is sent directly to your email address with respondent data;<\/p>\n

Endpoint URL<\/strong>: The web address (URL) to which respondent data is sent via web form post;<\/p>\n

Field Mappings<\/strong>: Collection of data fields that will be exported within an integration;<\/p>\n

Formatted Email<\/strong>: Email export with defined data fields and subject line that can be delivered immediately or at a scheduled time;<\/p>\n

Freestyle Form<\/strong>: Form that can be created while editing an ion page using creative studio;<\/p>\n

Integration<\/strong>: The transference of respondent data from Ion to a receiver outside of ion (i.e. Salesforce, email address, web form, etc.);<\/p>\n

Testing\/Reporting<\/strong><\/h3>\n

Bubble Chart<\/strong>: Visual representation of traffic flowing through your Ion platform pages \u2013 with more traffic being driven through a given creative, the larger the bubble will be. With more conversions and bigger segmentation rates, the further to right and higher the bubble will be;<\/p>\n

Capacity<\/strong>: Total number of unique respondents that can be stored in your Ion console;<\/p>\n

Confidence<\/strong>: Level of how many creatives does Ion declares a \u201cwinner\u201d of a given test by removing the lesser performing creatives out of rotation \u2013 typically between 85-99%;<\/p>\n

Conversion<\/strong>: Visitors who complete the most important action in your Ion landing experience.  The conversion event is defined by you. Typically, for lead generation, a form submission is labeled as \u201cmark respondent as converted.\u201d;<\/p>\n

Raw Data File<\/strong>: Global or campaign-level export that includes form data and ion core fields;<\/p>\n

Respondents<\/strong>: Unique visitors to your Ion landing experience;<\/p>\n

Respondent Funnel<\/strong>: Graphical representation of total, segmented, and converted respondents available at every level of reporting;<\/p>\n

Segmentation<\/strong>: The first tagged action visitors make in your Ion experience;<\/p>\n

Source & Creative Drilldown<\/strong>: Breakdown of respondents, segmentation, and conversion rates by portfolio, campaign, traffic source and creative;<\/p>\n

Subsegmentation<\/strong>: Subsegmentation is the percentage of unique respondents that pick up a second tag;<\/p>\n

Suspicious Clicks<\/strong>: Report with a list of IP addresses that may not be desired respondents;<\/p>\n

Unsegmented<\/strong>: Respondents who have not been segmented (i.e. left experience without clicking tagged element);<\/p>\n

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If you have any questions, please contact us on help@ioninteractive.com<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Setup\/Page Creation 3rd Party Script: Javascript from a vendor outside of ion typically used for tracking purposes; Asset: Creative images (i.e. logos) that can be incorporated into Ion; Campaign: Folder in Ion where creatives […]<\/p>\n","protected":false},"author":9,"featured_media":5755,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[2064,4],"tags":[2167],"class_list":["post-2956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ion-platform-en","category-the-platform","tag-ion-platform"],"_links":{"self":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/2956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/comments?post=2956"}],"version-history":[{"count":2,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/2956\/revisions"}],"predecessor-version":[{"id":5757,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/2956\/revisions\/5757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media\/5755"}],"wp:attachment":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media?parent=2956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/categories?post=2956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/tags?post=2956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}