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- You should be familiar with (1) creating experiences in Ion and (2) how to create a URL<\/a>.<\/li>\n\n\n\n
- It’s a best practice to start with a test plan \u2014 know what you want to test and why. If you are new to testing, you can download a copy of ion\u2019s \u201cGuide to Online Testing<\/a>\u201d for more information on formulating your test strategy.<\/li>\n<\/ul>\n\n\n\n
Let\u2019s Get Started!<\/h3>\n\n\n\n
1. Engage Your Creatives<\/strong><\/h3>\n\n\n\n
To begin A\/B testing, you will need to have two or more engaged Creatives within a single Campaign. Once you have your Creatives ready, setting up the actual A\/B test only takes about one minute! It\u2019s that easy – just follow these instructions for opening a URL and splitting your traffic across your Creative variations:
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- Navigate to the Creative Management Screen for one of the Creatives you want to test<\/li>\n\n\n\n
- Change the mode Dropdown from Draft to Engaged<\/li>\n\n\n\n
- Repeat for additional Creatives you would like to include in your test
<\/li>\n<\/ol>\n\n\n\n
2. Create A URL <\/strong><\/h3>\n\n\n\n
Once your Creatives are engaged, you can now open a URL that will split traffic among your engaged Creatives. Creating a URL both takes your Creative live and gives you the opportunity to split traffic across two or more Creatives in an A\/B test.
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- Navigate to the Campaign Management Screen<\/li>\n\n\n\n
- Click the \u201cNew URL\u201d button
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<\/p>\n\n\n\n
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- Select the subdomain you would like to use with the URL you are creating<\/li>\n\n\n\n
- Add a unique path extension for this URL in the Textbox immediately to the right of the subdomain Dropdown menu<\/li>\n\n\n\n
- Choose how you would like to track visitors\n
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- It’s a best practice to start with a test plan \u2014 know what you want to test and why. If you are new to testing, you can download a copy of ion\u2019s \u201cGuide to Online Testing<\/a>\u201d for more information on formulating your test strategy.<\/li>\n<\/ul>\n\n\n\n