{"id":3362,"date":"2021-01-21T18:03:19","date_gmt":"2021-01-21T18:03:19","guid":{"rendered":"https:\/\/obo.zoj.mybluehost.me\/uncategorized\/source-creative-drilldown-report\/"},"modified":"2026-07-17T13:39:08","modified_gmt":"2026-07-17T13:39:08","slug":"source-creative-drilldown-report","status":"publish","type":"post","link":"https:\/\/ioninteractive.com\/ionacademy\/source-creative-drilldown-report\/","title":{"rendered":"Source &#038; Creative Drilldown Report"},"content":{"rendered":"<p>The <strong>Source and Creative Drilldown<\/strong> report breaks performance down by traffic source and creative so you can compare where respondents arrived and which experience received the traffic.<\/p>\n<h2>Create the report<\/h2>\n<ol>\n<li>Go to <strong>Insights &gt; Reports<\/strong> and select <strong>New report<\/strong>.<\/li>\n<li>Select a report scope that offers the drilldown. For a Brand space report, select the Brand space and then choose <strong>Source and Creative Drilldown<\/strong>.<\/li>\n<li>Enable <strong>Show all rows<\/strong> when sources or creatives with no respondents should be included.<\/li>\n<li>Optionally add tag columns and data-field calculations. Available data-field calculations include count, conditional count, and average, depending on the selected field.<\/li>\n<li>Select the respondent time period.<\/li>\n<li>Run the report now, or provide a title and save a recurring schedule.<\/li>\n<\/ol>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2026\/07\/source-creative-drilldown-current.png\" alt=\"Current Source and Creative Drilldown report form for Brand space scope\" \/><\/figure>\n<h2>Output and scheduling<\/h2>\n<p>The current drilldown form supports spreadsheet or CSV output. A saved report can run on a daily schedule, selected weekdays, or monthly on the 1st or 15th, and can be delivered to the configured email recipients.<\/p>\n<p>Use this report when you need row-level source and creative comparison. Use a Summary report when the goal is a compact roll-up for one scope.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Source and Creative Drilldown report breaks performance down by traffic source and creative so you can compare where respondents arrived and which experience received the traffic. Create the report Go to Insights &gt; [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":3265,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1874,45],"tags":[],"class_list":["post-3362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-review","category-the-reporting"],"_links":{"self":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/3362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/comments?post=3362"}],"version-history":[{"count":0,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/3362\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media\/3265"}],"wp:attachment":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media?parent=3362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/categories?post=3362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/tags?post=3362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}