{"id":3375,"date":"2024-04-03T20:13:21","date_gmt":"2024-04-03T20:13:21","guid":{"rendered":"https:\/\/obo.zoj.mybluehost.me\/uncategorized\/types-of-reports\/"},"modified":"2026-07-17T13:39:08","modified_gmt":"2026-07-17T13:39:08","slug":"types-of-reports","status":"publish","type":"post","link":"https:\/\/ioninteractive.com\/ionacademy\/types-of-reports\/","title":{"rendered":"Types of Reports"},"content":{"rendered":"<p>Ion displays the report types that are valid for the scope selected on <strong>Insights &gt; Reports &gt; New report<\/strong>. Choose the scope first; the Report type list then updates automatically.<\/p>\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/ioninteractive.com\/ionacademy\/wp-content\/uploads\/2026\/07\/report-types-current.png\" alt=\"Current New Report form in Ion Insights\" \/><\/figure>\n<h2>Current report types by scope<\/h2>\n<table>\n<thead>\n<tr>\n<th>Scope<\/th>\n<th>Available report types<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>System<\/td>\n<td>Capacity and Monthly Traffic; Source and Creative Drilldown; Summary; Suspicious Clicks<\/td>\n<\/tr>\n<tr>\n<td>Portfolio<\/td>\n<td>Drilldown; Summary; Suspicious Clicks<\/td>\n<\/tr>\n<tr>\n<td>Creative<\/td>\n<td>Respondents; Summary<\/td>\n<\/tr>\n<tr>\n<td>Campaign<\/td>\n<td>Respondents; Summary; Suspicious Clicks<\/td>\n<\/tr>\n<tr>\n<td>URL<\/td>\n<td>Respondents; Summary; Suspicious Clicks<\/td>\n<\/tr>\n<tr>\n<td>Brand space<\/td>\n<td>Drilldown; Summary; Suspicious Clicks<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>What each report is for<\/h2>\n<ul>\n<li><strong>Capacity and Monthly Traffic<\/strong> summarizes system traffic and capacity usage for a billing period.<\/li>\n<li><strong>Source and Creative Drilldown \/ Drilldown<\/strong> compares traffic sources and creative performance, with optional tag and data-field columns where offered.<\/li>\n<li><strong>Summary<\/strong> provides a compact roll-up for the selected scope and period.<\/li>\n<li><strong>Respondents<\/strong> exports respondent-level records for Creative, Campaign, or URL scope.<\/li>\n<li><strong>Suspicious Clicks<\/strong> focuses on activity Ion classified as suspicious for the supported scope.<\/li>\n<\/ul>\n<h2>Run now or schedule<\/h2>\n<p>Select <strong>Run<\/strong> for an immediate report. To automate delivery, title the report, choose a repeat schedule and output format, add recipient email addresses, and save it. The exact fields and output formats change with the selected report type.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ion displays the report types that are valid for the scope selected on Insights &gt; Reports &gt; New report. Choose the scope first; the Report type list then updates automatically. Current report types by [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":6153,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[1882,45],"tags":[2188,2222],"class_list":["post-3375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance-dashboard","category-the-reporting","tag-performance","tag-reporting"],"_links":{"self":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/3375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/comments?post=3375"}],"version-history":[{"count":3,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/3375\/revisions"}],"predecessor-version":[{"id":7491,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/posts\/3375\/revisions\/7491"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media\/6153"}],"wp:attachment":[{"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/media?parent=3375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/categories?post=3375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ioninteractive.com\/ionacademy\/wp-json\/wp\/v2\/tags?post=3375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}