What is SEO Content Creation? No matter what products or services you sell, in the end, you’re simply in the business of helping people.
You’re a problem solver.
You help people overcome their challenges and move on to bigger and better things. And to do that well, you need to position your products and services as the leading solutions time and again.
So, what better way to do that than through SEO content creation?
When novel, complex, or just plain frustrating problems arise, people typically scour the web for an answer. Their queries are a shot in the dark, sent loose in hopes of hitting on the ideal solution the first time around.
If you can create content around those queries, or keywords, your company can effectively roll out the red carpet and guide people through the rest of the buyer’s journey.
Want to make that happen? Here’s what you need to know about using SEO content creation to your advantage.
Importance of SEO for Content Creators
SEO, or search engine optimization, is the practice of infusing web content with the words or phrases your customers might use in their search for answers.
Typically referred to as keywords, these words and phrases reflect the search intent of the user. They tell the search engine what the user is looking for and why.
To do that effectively, the keywords must show up in all the right places on the page and in the metadata. The on-page content must align with the intent of the user, too, plus exceed all others in relevancy and quality to rank high.
When all the stars align, Google can effectively match relevant, high-quality pages to the queries and then rank them accordingly.
Best Types of Content for Search Engine Optimization
To start your SEO content creation journey, you’ll want to first focus on creating a high-quality website.
Your homepage and supplementary pages should all have quality content infused with relevant keywords.
You can add even more great content to your site after that by setting up a blog. Plan to update your blog regularly to keep relevant content flowing across the internet landscape.
Use landing pages to share even more of your content, like:
- eBooks
- Guides
- Checklists
- Webinars
- Slideshows
- Infographics
- Videos
- Podcasts
- Directories
Beyond that, add a resource page with FAQs, product demos, tutorials, troubleshooting, and the like.
By creating all that content, you can help your customers complete the buyer’s journey and feel satisfied with their purchases.
How to Find Keywords for Your Digital Content
If you want your web pages, blogs, and other works to rank where your customers will see them, you need to create content around the right keywords.
Finding those keywords is half of the battle, for sure. You don’t just need to know words and phrases relevant to your brand. You need to know which keywords give you a fighting chance to rank high on the SERPs.
When you’re just starting out, you have to choose keywords with a high volume and low difficulty. Otherwise, you’ll lose to websites with a higher domain authority every single time.
As your domain authority increases, you can target more and more difficult terms. But that’s likely a long way down the road.
Top Keyword Research Tools
So, how are you supposed to find the right terms? By using the top keyword research tools, of course, such as:
Some of the keyword research tools are free, like Google Keyword Planner. But the drawback is that their data is not as complete or detailed.
If your budget doesn’t allow you to invest in a paid program, do what you can to make it work for now. Then, plan to upgrade in the future once your marketing efforts start to pay off.
No matter what program you use, export the list of keywords into a spreadsheet. Then, start digging through the terms to find the low-difficulty, high-volume ones relevant to your brand.
Top Ways to Infuse Your Content with Keywords
With all your relevant keywords in hand, it’s time to put them to work. Here’s how.
Choose One Per Page
Every single keyword needs its own page. If you try to optimize multiple pages for the same keyword, both your customers and the search engines will get confused.
Use a second spreadsheet to match your keywords to each piece of content you’ll post on the web. Then, mark them off as taken to keep casting a wider and wider net with your digital works.
Use Semantic Equivalents
You don’t want to overdo it with your target keyword. Just put it in the title, metadata, and then once or twice in the rest of the content.
After that, focus on naturally using semantic equivalents. If you’re writing about RC cars, like the Traxxas Rustler, other keywords you could use include radio-controlled cars, hobby-grade RCs, 1/10 scale RC, and RC stadium trucks.
To find these related words and phrases, you could just reflect on the search intent while thinking about similar terms. But it’s often easier to use an innovative tool, like BuzzSumo, to get the job done fast.
Never Compromise on Quality
Keywords are a must, but you cannot compromise on quality, or all your effort will be for nothing.
Quality content addresses the query better than all the other high-ranking pages for the target keyword.
A great layout, informative headers, and fantastic imagery serve as a great foundation for your content. So, definitely don’t skimp on the flair.
After that, you just need to make sure that each section is easy to understand and interesting enough to keep reading.
If not, your customers will hit the back button and – poof – disappear just as fast as they arrived.
Want to Kickstart Your Content Creation Journey?
Practice makes perfect. So, just push the worries aside and give SEO content creation a try.
Prefer to bring in professionals to help with your SEO content creation? Signing up for a two-week trial at WriterAccess is the way to go.
The platform combines the efficiency of AI-powered tools with the creativity of human writers who have the skills and experience you want as you work toward boosting your rankings.
You can get as little or as much help as you need, ensuring you stay on track toward true digital marketing success every step of the way.
