7 SEO Tips to Rank in Google’s People Also Ask  

These days, SERPs go well beyond simple lists of ranked links. Features like People Also Ask add depth, richness, and nuance to a search result, and savvy brands want in. Here’s a look at what you need to know to appear in Google’s People Also Ask box yourself.

Landing Page Metrics That Matter: 8 Metrics You Need to Measure

If you’re looking to gain more visibility, increase the amount of traffic coming into your site, and generate more leads, you will need to track these eight landing page metrics. These metrics will provide you with valuable intel into how well your content is performing and give you an idea of where improvements may need to be made.